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Elements Of An Effective Web Copy

by Jullieanne Matheson

To write an effective ad copy, you must focus on capturing the attention of your potential customer. When you first bought the product or service you are promoting, think back to what created your desire to purchase it in the first place. Make a list of everything that enticed you to make the decision to purchase.

Ask yourself the following questions and write your answers down in point form:

• What is this product or service? Describe it.
• Compare similar products or services. What makes mine better?
• Is my price within reason of comparable products or services?
• How does this product or service make me feel? Am I excited? Blown away? Intrigued?
• How can I make my offer more enticing? Do I have anything I can add as bonuses?

Once you have your answers written out, you will have a starting point for your ad copy. Be sure to direct some of the questions to your readers, to give them the opportunity to think as they read.

Don't be afraid to be personal in your ad copy. You can do this by using phrases such as:

"I was totally amazed by..."
"When I started using it, I was stunned at the results!"
"I have to say, I am beyond impressed with..."

Other ways to add a personal touch, is to hand write a letter, describing how your product or service makes you feel, or how it has better improved your life or business. Scan the letter and upload it to your computer, to place it in your ad copy on your website.

If you do not have your product or service endorsed by some well-known people, contact some, and offer your product or service for free in return for a testimony. In other words, create a Joint-Venture Proposal. When you see testimonies from well-known people, you are automatically compelled to read more, and certainly enticed to buy.

If at all possible, show pictures or descriptions of before and after situations. Indicate what a current problem is and how your product or service will solve it.

Finally, increase your potential customer's trust in you. Include your picture, name, and contact information on your website to build trust. After all, no one is going to flip out the credit card to by from a 'no name'.

Jullieanne Matheson has been marketing online since 1999. She is the publisher of News from Jules & Founder/Partner of Ezines-R-Us Directory & Ad Placement Services.

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