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What A Weekly Newsletter Can Do For You

by Nelson Tan

Running your own free newsletter or e-zine can bring massive benefits to your website and profits. Did you know that newsletters are one of the most important components for you to drive traffic to your website and build your online business?

The popularity of newsletters is based on the thirst for information by information-hungry Internet surfers. The main reason people are online is because they want and need information and that is exactly what newsletters provide.

There are 3 major advantages of starting your own newsletter, no matter what product or service that you are offering. They are:

- Being able to maintain regular contact
- Being able to build a relationship with your subscribers
- Being able to offer new products and services

A newsletter allows you to keep the connection with your site visitors reminding them of how your product is suited for them.

The other, often overlooked, advantage of having a newsletter, is the income it can generate, not from selling your products and services or links to affiliate programs, but from selling advertising space in it.

You do need a medium to large subscriber base before other businesses will be interested in advertising, but this is not that hard to achieve, especially if it is regularly full of quality content. You can earn a few hundred, even thousands of dollars, every month just from ads if you play your cards rights.

Your online customers will eventually become your offline customers if they trust the information you regularly send them. Put simply, a newsletter is your way of helping people. If you help people online, eventually they will buy from you.

However, running your own newsletter involves a considerable amount of work. It is vital that you regularly write a lot of quality content before your next release. Ideally a newsletter should be sent out every week or at least every fortnight. This is not always easy. It definitely takes consistency and a keen eye for content.

You see, just as it is on your website...content is KING in your newsletters.

You need to offer valuable information, products, services, and more to keep your subscribers clicking on every newsletter that you send out.

In conclusion, running your own newsletter can have a very positive impact on your website and online business. If you dedicate yourself to keeping it up, you will find it well worth the effort. We have seen incredible success on the Internet that is most encouraging as we integrate work, play and home into a lifestyle, one that we're sure you have a desire for too. I wish the same for you.

Nelson Tan is the webmaster behind Internet Mastery Center. For more information on e-zine marketing strategies, try E-mail Promos Exposed.

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