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5 AdWords Techniques I Used To Make Money Online

by Nelson Tan

Google AdWords is one of the most effective ways to drive traffic to your website. It allows your site to be seen by hundreds of people instantly. Because the traffic you gain is through purchase, it is guaranteed.

While a large number of Internet marketers have made money online by using it, an even more number of marketers have their shirts burned overnight.

But then again, no traffic = no money. Only by offering a compelling, well-crafted ad on the AdWords platform can you be sure of operating on a profit.

Here are 5 techniques I used to increase the clicks of my AdWords ads:

1. Positioning of the bolded keyword. If you're into AdWords already, you know that when the searcher types a keyword, that keyword appears bolded in the ad. For example, if the searcher types "plasma tv", the words "plasma" and "tv" will be bolded like this:

Plasma TV Sales
Buy Plasma TV for Less
Next Day Delivery

Many of the advertisers know this and they intentionally use the keyword in their ad. But do you know that you can add a little twist to this?

Here's how to do it:

Position your keywords on the far left side or the far right side to grab the searcher's attention. For example:

Buy Plasma TV
Only $1,300 for Plasma TV
Next Day Delivery, Plasma TV
While it may not read that good but hey! It surely grabs the eyeballs!

2. Inclusion of numbers. I don't know, but the eyes just love numbers. If you put numbers in your headlines, especially those that relate to the product, the clicks simply rise sky-high. Here are 3 headline examples:

a. $1300 Plasma TV
b. $2,142 In Just 11 days?
c. Drop 13 Pounds In 72 Hours

3. Referencing of famous people. When using this technique make sure you do your homework. Check who are the famous people using the product you are offering.

Here's an example:

Remove Excess Fat Now
Transform Your Body In 2 Weeks
(Britney Spears Used This)

Also notice the use of parenthesis which added the power to this ad. Always remember to do this legally and properly. This technique is extremely potent.

4. Capitalizing the first letters. Well, this was what I first learned when I started Google AdWords. This little tweak could exponentially increase your CTR.

Change the first letter of every word of your ad to the Upper Case. This includes the following:

Headline
Description Line 1
Description Line 2
Display URL

Here's an example:

5. Shorten Ad. This is seldom used by advertisers. But with almost everybody doing the same thing with AdWords, doing something different could significantly push your CTR thru the roof.

Most of the advertisers would try to maximize the number of characters allowed by Google—95 characters total. But to be recognized, be different.

Original Ad:
Buy Canon Camcorder Today
Canon's ZR800 MiniDV Camcorder
Next Day Delivery at $253.99

New Ad:
Canon Camcorder
Price: $253.99
5% Discount

The sheer slimness of the ad differentiates itself from its competitors. This is also powerful because with this kind of product people only care for one benefit, and that is the price.

Now open your AdWords account and try using these 5 techniques and see your number of clicks explode! By the way, be sure to check your daily budget.

Nelson Tan runs Internet Mastery Center where you can download FREE Internet Marketing gifts for your own learning.

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