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Learn How To Improve The Performance Of Your AdSense Account—Some New Features

by Ramdayal Yadav

Google introduced some new features to AdSense account. When I checked its really useful, so I request to all Adsense members to check below given points to increase your AdSense revenue. This is equally important for Publishers who are going to join AdSense.

If they read this points and put banner accordingly it would increase their Adsense income.

Tips For Maximizing Your Google AdSense Revenue

These easy-to-implement tips to help you maximize your AdSense earnings potential.

1. Show your ads above the fold.

Placing ads above the fold (the section of your page that is visible without scrolling) will make the ads more readily visible to your visitors and increase the opportunity for clicks.

2. Try different ad formats.

Not all web pages are alike, so try using different ad formats to complement the varying layouts of your web pages. Google have a number of ad formats available for AdSense publishers, Choose one from that which is most suitable to your page.

3. Customize ad color combinations.

Try using custom color combinations for your ad units. This allows you to ensure that the text, background, and border colors of your ads complement your website.

You can choose from a wide variety of colors to create your own custom color palettes, or select from over 20 pre-defined combinations. When using color palettes, follow below given points.

The background color of the ad the same as or similar to the background color of your page.

The border of the ad a color that is prominent on your page.

The title of the ad a color that is similar to the text on your page.

The URL of the ad a color similar to other link colors on your page.

For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.

Visit http://www.google.com/support/adsense/bin/answer.py?answer=9981 for editing your ad colors and creating color palettes.

4. Allow the Google bot to access your site content.

To maximize your potential with AdSense, it is important that your site content is accessible to our content crawler. Certain mechanisms on your site may limit the amount of content we can crawl and use to generate ads:

Robots

If you have a robots.txt file, remove the file or add the following two lines to the top of the file:

User-agent: Mediapartners-Google*

Disallow:

This change will allow google bot to crawl the content of your site, so that google may provide you with the most relevant Google ads.

Frames

If your page uses frames, place the AdSense ad code within the frame containing content so that relevant ads can be served. Placing the ad code in an otherwise empty frame, or in a frame containing only graphics or dynamic content, will prevent google from gathering content and serving targeted ads.

Also, when generating ad layout code for pages with frames, be sure to select the Framed page checkbox on the Ad layout code page.

Login/Authentication requirements

Place AdSense ad code on web pages that do not require an account or password for access. Google crawlers aren't optimized to index pages that require a username and password, and as a result, relevant ads may not be served to these pages.

5. Filter out ads you don't want displayed on your site.

From within the Settings section of your account, AdSense gives you the ability to create a URL filter list. Adding a URL to your filter list will prevent ads from that URL from showing on your website.

This is a quick and easy way to prevent competitors' and other unwanted ads from being served to your pages. Ads for the websites that you add to your filter list will not run on your site, but remember that filtering sites may decrease the number of ads that can appear on your pages as well as decrease your potential earnings.

For detailed instructions on how to create a URL filter list, please click here.

6. Place AdSense ads on text-rich pages.

Add AdSense ad code to pages on your site that predominantly contain text. Only text is used to determine a page's content. Therefore, although Google's targeting technology is optimized to target ads to pages with frequently updated content, image-heavy pages or pages with dynamic media such as Macromedia Flash ™ may not return relevant ads.

7. Create pages that are simple and clean.

People typically skim a website for less than a minute. Ensure that visitors to your site can find what they are looking for and are not overloaded with clutter. Readability, clear navigation, and speed of loading all contribute to a well designed website.

Make sure that your font colors are easily read on your background color. Use a font size that is easy on the eyes, and use visual clues such as bullets and horizontal lines to make your site easily understood. For additional information, helpful Google search terms include:

website design tips

effective website navigation

web design readability

8. Use channels to track performance.

Channels are the perfect way to track the performance of your pages. Before and after optimizing your pages for AdSense, group them into channels to see how your leaderboards are performing versus your towers, or track one domain versus the other.

You can even see how individual color choices affect your clickthrough rate. For more information about channels, and instructions on getting started, search or browse AdSense Support.

For comments, suggestions, and general support questions, please contact google support team at adsense-support@google.com.

For technical support, please contact adsense-tech@google.com.

Ramdayal Yadav, is Chief SEO of Maharashtra Industries Directory, a unique online industrial business directory. For more articles on search engine positioning, visit his http://www.3seo.com site.

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