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How To Build Massive Keyword Lists

by Rob Taylor

As keyword marketing becomes more and more expensive and competitive, it has become essential when doing keyword research to focus on the maximum number of keyword phrases and their variations that a surfer might enter into the search engines. This is essential for any keyword research you might do.

Why?

Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he' s talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said, "When performing a search most surfers give a 2-4 word query." (PDF Source)

So here are my top 18 recommended keyword research methods, so you can build massive keyword lists:

1) Visit your competitors' web pages and look in the title and meta tags.

2) Search for brand names in Google AdWord Keyword Tool. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google.

3) Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.

4) Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Thesaurus for a list of related synonyms. Also visit LexFN.

5) Think of singular and plurals keywords.

6) What about verbs? Example: Ride, rode, ridden, ridding, rides.

7) Use hyphenation and variations. Example: off-shore, offshore, off shore.

8) Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com.

9) Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.

10) Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website.

11) Use Wordtracker. Wordtracker is definitely an essential tool which helps you find all keyword combinations that bear any relation to your business or service—many of which you might never have considered.

12) Go back to Google AdWord Keyword Tool. Enter the keyword combinations to return all the prior month's searches that include your phrase.

13) Use abbreviations and misspellings. A good misspelling tool is Keyword Typo Generator which returns actual misspellings entered into the search engines. Very powerful!

14) Use acronyms. An acronym is a word formed from the initial letters of a name. Example: due diligence becomes DD. A good acronym generator is Acronym Finder.

15) Combine your keyword phrase into one word. Example: strawbale houses => strawbalehouses.

16) Use "space" and "+" with keywords. Example: - strawbale+houses, - strawbale +houses

17) Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words.

It does this simply by mixing the words in each phrase around. Example: "horses for sale" generates a list like this...

horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses

As Perry Marshall, author of the Definitive Guide To Google AdWords said at a recent seminar,"Every combination of keywords that somebody could conceivably type in on Google is a market."

I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars.

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