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The Truth About Search Engines

by Glenn Canady

The Myths

Myth #1: You can easily get on the search engines top 10 list with doorway pages, cloaking, spamming, or other tricks!

The tricks that used to work on the search engines such as doorway pages, invisible text, cloaking, etc. are getting much more difficult. I learned at the last Search Engine Seminar that the major search engines now have entire teams dedicated to finding sites that use these techniques. Once they find you, your site will either get heavily penalized or banned altogether! If you read my book, you will learn everything you need to do for great search engine rankings and none of it will every get you penalized!

Myth #2: Just make a website on the Internet and sales start rolling in!

Of course we all wish that the money would just roll in once you created your website, but I'm sure you know by now that this just isn't how it works. When people call the Internet the Information Super Highway, it's very misleading. It makes you think that your site is some kind of billboard and that people will just see you as they whiz on by on this one big highway. Wrong! Instead, think of the Internet as represented by every street in the United States. When you first create your website, you are placed in Montana, about 300 miles from the nearest road! In other words, you are in B.F.E. and nobody even knows you exist. Once you learn all the secrets of using Zeus, this changes and your site gets on Main Street!

Myth #3: Once you submit to the search engines, then thousands of visitors will swarm to your website.

Myth #4: You can pay someone $99 a month to market your site.

This comes in all kinds of flavors and price ranges. Sometimes they will just submit your existing pages to the search engines once a month. Of course, they don't tell you that search engines penalize sites that over-submit their pages. Submitting the same pages over and over to the search engines is just plain stupid and a waste of money. It's not like they give you bonus points for how many times you submit them! In fact, many search engines will actually rank your page more highly if their spiders find your pages on their own. To do an effective search engine promotion requires either a lot of time on your part or a good deal of money because somebody has to be paid to do it. There just aren't any cheap shortcuts that will do you any good in the long run!

The Truth about Search Engines

Search Engine marketing is not everything it professes to be. It certainly is not the traffic producer that you have been told it is. Search engines are important, but they should only be a part of your marketing efforts, not your entire focus. Once you get my course, you'll be able to forget them and concentrate on building a content rich website with LOTS of link partners that ALL the search engines will find out about and love! You won't be using spamming, doorway pages, and all the other "flavors of the week" to influence the search engines. Instead, you'll give them exactly what they want—GREAT CONTENT with a heavy dose of link partners!

Content is what Search Engine robots look for when they decide how high to rank a website for certain keywords. Let's define what we mean by content. To a search engine, content includes words, sentences, and paragraphs that are FULL of the keywords that you want to be found for. Please understand that all graphics are totally ignored by the search engines. A website with nothing but graphics will NEVER get good rankings on the search engines. Your home page has to sell the rest of the site! It should have at the very least a few well written paragraphs that tell the world what you do or what you offer. These paragraphs should include as many of the keywords from your master list as you can logically weave into the page. Don't make your site awkward to read though. If you can't use the word on the page, just work it in on another page. Do your best to use ALL of your important keywords on your home page.

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