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Friday, 10 Feb 2012
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Where
Is The Service Business Going?
Leadership
Series
Original "Our Changing World" Radio Transcript, 1964
by Earl Nightingale
I
received a telephone call one day and it made me think. I was
working in my study and as usual the phone interrupted my work
(I was reading the sports section at the time). A charming voice
asked, “Is this Mr. Nightingale?”
“Yes.”
“Mr.
Nightingale, Mr. Spelvin can speak to you now.”
I
thought it was interesting, Mr. Spelvin must be pretty important.
I wondered what he wanted to talk to me about. There was a short
but impressive delay at the other end of the line and then a man's
voice.
“Mr.
Nightingale?”
“Yes.”
I
do not mind admitting I was pretty excited by this time.
“Mr.
Nightingale, this is Mr. Splevin and I believe someone at your
house called my office.”
I
racked my brain and wondered why anyone at my house would call
a Mr. Spelvin. I had that feeling of when you should remember
someone's name, but can't. So I decided to take an embarrassing
chance.
“Mr.
Spelvin, could you tell me what type of office you're calling
from?”
There
was a pause and I began to sense that I had really put my foot
in my mouth when he answered.
“I'm
the plumber.”
“Well
then, I have a leak in my basement pipe.”
“Okay,
I will put you in my schedule and will see you in a few days.”
Now
I realize plumbers are very important people and without them
we would all be up to our necks in problems, but is the service
business in this country getting too big for its britches? When
the service business gets straightened out, a lot of people are
going to fall a long way. A big percentage of them are giving
poor service and charging outlandish prices. It cannot last.
In
fact, if you are a plumber, electrician, carpenter, TV repair
man, an automotive mechanic, painter, or just about anyone in
the service industry you could really build a fine and lasting
business for yourself simply by providing good old-fashioned excellent
service and charging fair prices.
An
auto-mechanic went to Florida and started calling on all the people
in his new town to ask them if they were happy with the way their
cars were being serviced and with the prices they were paying.
He then offered to personally take care of their cars on an annual
basis—do excellent work—and charge prices for parts
and labor that would be honest and fair. To make a long story
short, he netted about five hundred dollars his first month in
business and went on to become a millionaire.
We
have come to accept sloppy, half-hearted, mediocre service in
this country which means an honest, hardworking, conscientious
person stands out like an elephant in a herd of field mice. Maybe
this is your big chance to start providing service like the good
old days and build yourself a good business. All you have to do
is start operating as though we are in a normal economy where
people are only paid for their work measured by its quality and
promptness. These days, service is so poor that you could almost
go door to door and pick up enough business to get started. The
excellent service will encourage enough word of mouth to build
your business in a hurry. There are still a lot of fine service
people in the country today…but they are a minority. Let's
reverse this trend and run those who do not believe out of business.
Earl
Nightingale (1921—1989) was once one of the world’s
foremost experts on success, having been credited for his own
personal definition as much as defining 'success' for others.
Visit http://www.nightingale.com
for a most comprehensive range of products and services based
on self-development.

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