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The Ultimate Truth In Persuasion

by Colin G Smith

OK, so you want to improve your persuasion power right?

Why? What's your intention?

As you know your intent directs the flow of energy in your interactions with others. So doesn't it just make sense to have in mind a really clear and strong intent before you engage in your powerful persuasion mission.

If you were to think about the person(s) you want to persuade what comes to mind in regards to the benefits they will gain from your persuasion?

Of course your 'persuasive pitch' will be received much more receptively if your intent is strongly biased to their benefits.

So stepping into their shoes what benefits can you perceive from their angle and looking at the situation as if you were watching a movie what other ideas come to mind?

Having some idea of what the other person(s) want and keeping that positive intention nice and strong in mind when interacting with the person(s) will automatically create a 'good vibe' between you, thus creating that well-known fundamental persuasion skill—rapport!

Now in your interaction with the other party you would increase your persuasion parlance greatly by asking well-focused questions. Basically you want to ask questions that get the other person to open up so that you can discover one of the very powerful motivators-to-action in humans known as 'values'.

This is another aspect of the very fascinating way in which the human mind works because you find yourself becoming increasingly curious about people's values as your persuasion power increases, doesn't it.

Now an important point to remember in this curious adventure is when you have got them talking: You Shut Up! AND Listen!

Isn't that cool, you just sit there and listen as they give you loads of high quality information that you can then use to powerfully persuade and guide them!

By paying attention you will notice that people use certain words which have a lot of emotional value for them personally. You could call these words their personal trance words.

Let me give you an example to clarify what we are talking about. Let's say you are helping someone make a change in their life. Now presuming the person has asked you to help them you can make the change process happen even more smoothly by asking them certain questions.

So during conversation with this person you could ask them, "Why exactly do you want to make this change?" And, "What would having made this change, give you?" And also you could ask, "Why is that important to you?"

As you ask these questions you will notice that they have to access deeper parts of their minds. So by paying attention and listening carefully you will discover some of their personal trance words.

Some possible examples of their personal trance words might be: inner peace, better energy, assertiveness. Keep in mind the important fact that these words could have a deep and powerful feeling associated with them in their internal experience.

Now what do you suppose would happen if you were to then describe and incorporate those wonderful personal trance words into your persuasive change 'pitch'?

That's right, they would be much more likely to go along with your persuasive intervention because you are using words which stimulate powerful feelings inside them for the changes that they really want!

So just what is 'the ultimate truth in persuasion'? Well the fact is in the art of persuasion, or indeed anything, there are many ways of doing things, many perspectives, techniques, methods and tools. The point being, by using it and paying attention to feedback, will it get you the results you want?

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