Shama Kabani has a new guide out called The Zen Of Social Media Marketing.
If you want the scoop on how to use social media from the perspective of someone who uses it properly and with far more success than many social marketers this guide is for you.
It is deep, well written, and agrees with everything I’ve ever said about conducting professional social media and buzz marketing.
What will you learn in Shama’s book?
* Where social media marketing fits in the bigger scheme of things
* How to use Facebook, Twitter, and LinkedIn for online marketing, in an ethical manner
* How to drive traffic to your sites
* How to generate qualified leads
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* How to build credibility and establish expertise
* How to build your e-zine/newsletter list
* How to get speaking engagements
* How to make your website or blog the HUB of your online marketing efforts
* How to measure your social media marketing efforts
* How to build your own community of fans
* How to leverage your past success to get future clients
* What you MUST have BEFORE you start social media marketing
* The #1 reason people fail at social media marketing…and how to avoid that mistake
If you feel like you’re missing something in your social media and buzz campaign, you’ll definitely find the answers in Shama’s book.