I’m pretty sure that you know that search engine optimization (SEO) can be very beneficial for your website.
Here are some of the benefits.
1. Your website gets seen as an authority in its field if it ranks highly on Google and the other major search engines. People just assume that Google knows best. Hence you get tons of traffic and clicks.
2. People tend to prefer clicking on organic search engine results rather than those pesky Google advertisements on the side. More clicks = more traffic = more money
3. It’s a long-term strategy that continues to give you free traffic everyday as long as you set it up right.
So now the million dollar question is. How can you go about performing search engine optimization for your website?
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So let’s get started on on-page factors first. These are basically the edits that you can perform on your website. Here are some areas that you can change to improve the on-page factors of your website.
1. Page title
2. Meta Keywords
3. Meta Description
4. Internal link structure
Just Google “SEO onpage” and you will see tons of tutorials on getting your SEO on-page all fixed up nicely.
Now off-page factors are a lot more tricky and time intensive. In a nutshell, having quality, relevant and huge amounts of back links from other authoritative websites help in your off-page factors.