1 – Sell what the customer desires or requires, not what you want them to buy.
2 – Get personal; collect as much information about your customer as possible and use it.
3 – Become a friend, because people will buy from their friends but don’t always trust salespeople.
4 – Concentrate on building strong relationships.
5 – Find things you and your customer have in common, and build on those similarities.
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6 – Gain the trust of your customers.
7 – Have a great time, and have a great sense of humor.
8 – Don’t even look like you’re trying to sell.
Source: Business Brief