When you write with a clear picture of your reader in mind, your copy is much more effective.
Samm Sinclair Baker, author of many best-selling books (including “The Scarsdale Diet” with Dr. Herman Tarnower), had an interesting way of picturing his reader as he wrote:
Baker looked through magazines until he found a picture of a person he imagined was a typical reader for what he was writing.
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As a result, he was constantly looking at his reader while he wrote.
Baker says this helped him write more conversationally, because he was “talking” to the person in the picture as he typed.