Annette Iafrate, an executive with Constant Contact, gives the following smart and sensible tips for improving e-mail marketing results:
1. Use your own permission-based list.
2. When people sign up, let them know what kind of e-mails they will receive from you and when they will get them.
3. Keep your list up-to-date by removing inactive subscribers or sending them a one-time e-mail asking them to confirm their interest.
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4. Determine the optimal frequency by asking yourself how frequently your customers think about or use your product.
5. Keep your content fresh, useful, and relevant.
Source: Target Marketing magazine