A business blog is central to a successful inbound marketing strategy that will help you get found and generate more inbound leads online. Why? Here are 6 reasons your business needs to blog:
1. Build thought leadership by showing your expertise and becoming a go-to resource for prospects and media.
2. Get SEO value for each blog article. More content = more opportunities to get found online.
3. Engage in a dialogue with customers and prospects through blog comments. Host conversations and respond to issues or questions.
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4. Attract social media followers. Businesses that blog enjoy more social media reach because they have content to share.
5. Generate more leads online. A HubSpot study found that businesses that blog generate more than 67% more leads online compared to businesses that don’t blog.
6. Humanize your brand by giving your company a voice of the people behind your brand.