In past issues, I’ve recommended that you have a “bait piece”—a special report, whitepaper, or other informational premium you give away to generate leads for your product or service.
But many marketers don’t produce info-premiums because of the research and writing work involved.
An easy way to get around this is to visit the U.S. government’s Publications.USA.gov. There are loads of how-to and information booklets on a wide range of topics such as money, health, travel, housing, nutrition, computers, small business, and more.
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How? Most of these publications are not copyrighted, so the U.S. government allows you to use them for your own purposes (they do appreciate if you credit them as the source).
Warning: Be sure to check the publication for copyright notices. If the booklet you selected is copyrighted, then you can’t use it.