1 – Use Facebook to drive e-mail opt-ins. Create a unique tab on your Facebook page that houses an opt-in form.
2 – Offer coupons for use in your e-commerce store; 79% of consumers use social media to take advantage of special offers and discounts.
3 – Run sweepstakes to get fans to engage with you; 65% of social media users connect with brands on Facebook for the games, contests, and promotions.
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5 – Tease fans with products updates, news, and announcements; 55% of consumers connect with social media for new product news.
Source: Silverpop