The ‘welcome’ e-mail is the first e-mail your new subscribers get when they opt into your e-list. Here are some of the items a welcome e-mail can include:
1. Thanking the subscriber for the trust they’re giving you.
2. Offering an incentive to make a purchase.
3. Setting expectations for the value and frequency of your communications.
4. Educating the subscriber on the depth of your product catalog.
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6. Informing the subscriber of your privacy policy.
7. Instructing the subscriber on how to ‘whitelist’ your domain.
8. Promoting other social channels such as a blog, Twitter, LinkedIn, Google+, and Facebook.
Source: Today @ Target Marketing, 3/4/13.