Q: What are the 3 most important pieces of advice you can give to someone who is new to social media?
A: 1) Be engaging. More than ever, social media encourages 2-way communication. Be as much interactive as possible.
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3) Plan “goal funnels” for social media: Know what measurable end results you want to get from your social media activities. Plan out your goals, be it for list building or sales conversion, and determine how your followers would act in your social media account to reach these goals.