Honesty is what will make you a fortune, says an article in Wealth Magnet, not only in e-mail marketing, but in life as well. Honesty is vital: you should be yourself all the time, meaning your capture page should offer something real that people would actually get after they give their e-mail.
Your e-mails should build trust, and this would happen by sending people honest materials. You might want to show them you made $10,000 in a week, yet if you didn’t—don’t lie to them. Simply send them something else you achieved, like collecting 10 leads in a day and a way for them to do the same.
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Source: Wealth Magnet, 3/26/13.