How long should you wait before you include links to offers in your e-mails to your subscribers? According to Internet marketing guru Terry Dean, you shouldn’t wait at all.
“Send them links to product sales pages immediately, on day one,” says Dean. “That’s why your list is there. If your products and services are the best choice for your ideal clients, then you owe it to them to share your solutions.
“There is another reason to convert people who subscribe to your e-list from freebie seekers to buyers sooner rather than later: 90% of those subscribers who buy something from you will do so within 90 days of joining your list. Therefore it behooves you to get new subscribers to buy something right away.
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Terry says you should include a link to your products in almost every e-mail. That, I don’t do. I send 4 e-mails a week. Two are sales e-mails with links to product pages. Two are pure content.
My rule of thumb: at least 50% of your e-mails should be content. If I have a product relevant to the content message, I may put the link in a PS.