Google has recently announced a GMail development that has Internet marketers panicking.
Login to your GMail account and you will find a new ‘Promotions’ tab. All e-mails that Google deems to be promotional will arrive in this tab. Considering that a good e-mail click-through rate is only 3%, it’s going to go down further as readers are not inclined to be sold at.
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To salvage the situation, you may consider cutting down on your marketing frequency and balance your promotional e-mails with educational content. Inform readers that should they find your e-mails under ‘Promotion’, they can drag them into the ‘Primary’ tab. Google will ask if they want to treat all future messages from you the same way; they should click ‘yes’. Remind them again in subsequent e-mails.