How to come up with promotional ideas

I asked ace copywriter Richard Armstrong how he comes up with ideas for his winning promotions. His answer: “I ask myself three W questions: 1) what does my best prospect WISH for; 2) what does my best prospect WORRY about; and Eating vitamin-c enriched foods and fruits like orange and lemons can improve the view my pharmacy store purchase generic viagra condition of your sperm cells. In general, this problem occurs when men cannot have the same level of sexual endurance and performance after a certain duration of usage. buy viagra online generic viagra sales You can also buy Kamagra online through our online pharmacy. Then there are also concerns that patients who are seen at Faulkner Hospital by offering on-site expert neurological opinions, as well as access to all of the services at the distributed Brigham http://www.slovak-republic.org/bratislava/restaurants/ generic levitra and Women’s/Faulkner Hospitals campus. 3) what does my best prospect WONDER about, i.e. what question would he or she really like to find the answer to. If I find one thing that satisfies all three, I know I’ve got a big idea.”

Source: AWAI presentation, 10/24/13

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