Online press release distribution is a successful way to create expert status. If your company has reached a milestone, celebrated an anniversary, hired a new president, achieved significant growth, or received an award, tell the world. Or, write a release that offers readers tips or advice in your field of expertise.
If you are running a new promotion, tell readers where they can go to learn more. Provide links in your press releases directly to the pages on your website, not to the home page, where readers can learn the specifics about your news and then act upon it. Give readers a reason to click through to the page, or they won’t.
Source: PRWeb, Writing Great Online News Releases