1. Do not exceed the advertised webinar length. People have schedules and want everything covered in the time you promised.
2. Allow time for Q&A. For a 60-minute webinar, the most popular length, the presentation should be 45 to 50 minutes with a 10 to 15 minute Q&A. If you run out of questions before the allotted time expires, don’t be afraid to finish early. Your audience will not think less of you.
3. Don’t start more than 2 to 3 minutes after the hour. Doing so abuses the time of those who are waiting.
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5. Start promoting the event earlier than a week prior to the date. While two third of registrants will register the week of the webinar, a third will register earlier.
Source: White Paper, “10 Common Webinar Mistakes,” DN24