Month: July 2014

2 Steps To Avoid SEO Penalties

Nelson Tan Leave a comment

As SEO takes time, many people try to go the shortcut way which sometime ends in penalties. So how to avoid such penalties?

1) Build backlinks naturally: Backlinks are the single most important factor in SEO and building high-quality backlinks takes time. Every link must be from authority sites.

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SEO isn’t static. The rules are constantly changing according to how information is presented and as user experience (UX) influences the evolution of web design. For these reasons, you should regularly review your SEO strategy to make sure it’s always working effectively.

Do you know how to re-target prospects to increase sales?

Nelson Tan Leave a comment

Have you ever been stalked? I’m not talking about that weird person you keep seeing whenever you turn around, but those adverts that you just can’t seem to get rid of.

That’s right, you are being re-targeted and you didn’t even know it!

This is a totally free video that shows you the ninja tricks that gurus are using to get more sales from their website visitors.

We all know that your prospects don’t buy the first time they visit your website. They get distracted, the phone rings, their kids come in from school and your website is now forgotten.

Don’t worry, you can stalk them until they buy and it doesn’t matter what site you send them to, even big merchant sites like Amazon.

Large companies like Coca Cola are using this tactic and now you can too, and it costs less than you think.

With industry estimates reporting that less than 2% of web traffic make a purchase, complete a form or sign up for a product or service when on your site, marketing to those other 98% has been lost in the weeds.

With re-targeting, you can display ads to the 98% who leave without buying and keep your product in front of them until they’re ready to convert.

Let’s take a look at these 2 different groups of visitors and see how they interact with your website.

You, the marketer or business owner, generate or buy traffic and direct it to your website or through an affiliate link. The objective is to have that user complete an action, make a purchase, complete a form or sign up for a product.

Visitor #1: Those Who Convert

As this visitor browses your site, they love what they see and instantly become interested in purchasing, signing up or completing a form.

This visitor is part of the 2% of your web traffic that will, on average, convert when on your site.

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Visitor #2: Those Who Bounce

As this visitor is browsing your site, they look at a few pages and then “bounce” or leave your website without purchasing, signing up to your list or completing a form.

This can be for any number of reasons. Perhaps they received a phone call, were distracted by the kids, wanted to read reviews or perform price comparisons, etc. In any event, they leave your website and don’t return.

This visitor is part of the 98% of your traffic, that will leave your website without completing an action.

This visitor is still interested in the products or services you offer, but just wasn’t ready to buy.

What Are The Benefits Of Re-Targeting?

With a well-defined marketing plan, communication with your potential or current customers doesn’t end when they leave your site.

1) Close the sale with a promotion: offer an exclusive promotion to visitors who bounced from your site. Because this won’t be available to the general public, you can offer deeper discounts to these visitors.

2) Promote similar products and services: perhaps the product or service your visitor looked at wasn’t right for them. With re-targeting, you can feature similar products or services they may not have found while on your site, but could have been looking for.

Does Re-targeting Work?

A ComScore study, revealed that re-targeting ads to customers that visited within 4 weeks lead to a whopping 726% raise in overall site visits.

If you’ve been marketing online, re-targeting won’t be some sophisticated idea or method or coding that you can’t implement. As the saying goes, one simple change can bring in a huge improvement in results! Watch this video before this opportunity disappears!

Your next product will be a guaranteed success!

Nelson Tan Leave a comment

Idea Profit Storm

If you had a process to do product research that produced products that your market will trample all over each other in order to buy, how many products would you create?

John Koen has created Idea Profit Storm to walk you through a proven research method to make sure your product will be a huge hit with your audience before you even start working on it.
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If you’ve ever thought about creating your own product that sells like crazy for you and your army of affiliates, Idea Profit Storm is the first step.

John is planning to only keep the price this low for a few days. Don’t wait around on this!

4 tips for designing e-mails for mobile devices

Nelson Tan Leave a comment

1. Narrow the width of your e-mails to between 500 and 550 pixels so mobile users don’t have to scroll left to right to read them.

2. Make body copy 13 points or larger so your e-mails will be readable when the user’s mobile device resizes them.

3. Don’t include large pictures at the top of your e-mails, because they push your content and messaging down.
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4. Include extra space around buttons so it is easy for a fat finger to click on it, and don’t clump too many links together for the same reason.

Source: Reggie Brady, Target Marketing, 5/14, p. 10

An easy way to increase your speaking profits: sell workbooks

Nelson Tan Leave a comment

Creating and selling a workbook, either at the back of the room in public seminars, or up-front to the corporate client for on-site training, is a great way to increase your speaking or training fee.

Workbooks are easier to write than books because there is less content and more white space. For workshops, workbooks add tremendous value for participants while also making your job as workshop leader easier.

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Source: Stephanie Chandler, “The Notification Book Marketing Plan,” Authority Publishing

4 ways to overcome writer’s block

Nelson Tan Leave a comment

Ted Nicholas is one of the great entrepreneurs, publishers, teachers and writers in the world of direct marketing. Here’s his advice to copywriters and, by extension, to all writers:

1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.

2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write if you’re fatigued.
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3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.

4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

5 signs your website needs work

Nelson Tan Leave a comment

1. It has been 3 or more years since the last website overhaul, so it isn’t built to accommodate new technologies including mobile, 4G, oversize desktop monitors, tablets, and Windows 8.

2. Your website isn’t responsive. If your website doesn’t adjust to fit a plethora of different sized monitors and devices you’re losing business.

3. Your website has a splash page. Splash pages had a very important role on the web during the late ’90s but it has been a long time since anyone needed to be funneled between Netscape and Internet Explorer in order to use and enjoy a website.

4. Your design looks outdated, using old-fashioned design elements such as beveled edges, poorly thought-out gradients, and animated GIFs.
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5. Your site is dependent on Flash, which had its day but suffers from compatibility issues, search algorithm issues, and long load times, making Flash more troublesome than it’s worth.

Action step: Scrub your site of all signs of Flash and replace it with newer JavaScript or HTML5 interactions/animations.

Source: One Up Web Blog, 3/13/14

How to get 10 times more Google traffic

Nelson Tan Leave a comment

If there ever was a shortcut to getting more Google traffic, this is it: Use VIDEO (along with 2 little-known insider tricks)!

A FEW INTERESTING FACTS:

* Forrester Research has reported that “the chances of getting a page 1 listing on Google increase 53 times with video”.

* YouTube is the 2nd biggest search engine in the world, behind Google. People SEARCH for videos. YouTube gets 1 billion unique visitors each month.

* Google now shows videos BEFORE text content.

* Google often shows VIDEO THUMBNAILS next to the search listings of the pages that contain a video.

* “Videos in search results have a 41% higher click-through rate than plain-text results.” (Econsultancy.com)

HOW TO TAKE ADVANTAGE OF THIS:

1) Include video in your content. Even if you just embed a YouTube video on your site, your visitors will LIKE YOU MORE and STAY ON YOUR SITE LONGER.

2) Use the proper “schema.org markup for videos” in your site’s code.

This gives Google more info about your video content. For example, what’s the video’s title and description, how long the video is, where Google can find a thumbnail for the video etc.

Google can read TEXT just fine. But they need some HELP to figure out what VIDEOS are about. The MORE INFO Google has about the videos that are embedded on your site, THE BETTER!

3) ADD A VIDEO SITEMAP TO YOUR SITE: This is a sitemap that has links to all your videos. Google can read the sitemap, find that video content, index it, and add it to its search results much faster.

Huge sites like the New York Times get crawled several times daily.

But, if you own a smaller site, like most of us, Google can take up to 4 weeks or more to find your content and index it.

In fact, sometimes, pages with great content never get found by Google! That’s why it’s CRUCIAL that you use a video sitemap.

YOU CAN DO ALL THIS WITHOUT WORRYING ABOUT THE TECHNICAL MUMBO JUMBO!
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1-Click Video Ranker

I just came across a WordPress plugin that will do ALL the techie stuff FOR you.

First of all, the plugin adds the proper “schema.org video markup” to your content, AUTOMATICALLY.

The plugin can generate the code from videos you host on your site, as well as from videos hosted on video sites like YouTube, Vimeo, or DailyMotion, that you have embedded on your WordPress site.

It even works if you just LINK to an external video (like a YouTube video).

The plugin also creates a really cool-looking video sitemap that notifies Google every time you add a video to your site.

That way, your video content gets indexed even faster!

You can see screenshots of the plugin, as well as download a demo from here.

If you want to get more traffic, this is one of the best ways to do it.

No need to get more links.

No need to write a ton of text.

No need to worry about Google updates.

No need to mess with any blackhat tactics that will get your site de-indexed.

No need to give a small fortune to some shady “SEO expert”.

The 1-Click Video Ranker plugin does something that Google WANTS you to do. In fact, on the plugin’s site, there’s a video from Google’s own Matt Cutts who talks about the importance of adding the proper schema.org markup to your sites.

The price of the plugin will be going up with each sale, so make sure you get your copy now, at the lowest price.

3 reasons why pay-per-click (PPC) ad campaigns fail

Nelson Tan Leave a comment

1. Your target customers are not looking on search engines for the types of products you sell.

2. The bid prices are so costly that PPC is too expensive for your product category.

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Source: Entrepreneur, “Who Should Use PPC Advertising,” 3/11/14

Should you always write what you know?

Nelson Tan Leave a comment

Not always, says author Beth Erickson, who suggests that you try new markets, write whatever strikes your fancy, and if it makes you more comfortable, use a pen name when experimenting with subjects outside your primary focus.

I recommend an 80/20 ratio: 80% of your writing projects should be in familiar areas where you have skill, expertise, and knowledge. Doing so ensures you are profitable on a per-hour basis.

But 20% of your writing projects should be in new products, new markets, new venues, or new forms. This keeps you fresh and prevents you from getting bored.

I am probably more 90/10. But I would never be 100/0, for the aforementioned risk of boredom and getting stale.
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For instance, a writer whose work I admire, TB, writes exclusively about the silver market.

Yes, he’s enviably efficient, productive, good, and respected. But if I wrote about nothing but one subject 24/7, I would go out of my skull.

Source: Writing Etc., 3/12/14

6 ways to stop making excuses and go for your goals

Nelson Tan Leave a comment

Business strategist Dan Waldschmidt offers 6 suggestions for jumping off the excuse train and forging the path to your goals.

1. Don’t blame others for anything.

2. Stop working on things that just don’t matter.

3. Do not wallow in self-doubt.
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4. Ask yourself, “What can I do better next time?” And then do it next time.

5. Proactively take time to do things that fuel your passion.

6. Apologize to yourself and those around you for having a bad attitude. Do this once or twice and you’ll snap out of your funk pretty fast.