1. It has been 3 or more years since the last website overhaul, so it isn’t built to accommodate new technologies including mobile, 4G, oversize desktop monitors, tablets, and Windows 8.
2. Your website isn’t responsive. If your website doesn’t adjust to fit a plethora of different sized monitors and devices you’re losing business.
3. Your website has a splash page. Splash pages had a very important role on the web during the late ’90s but it has been a long time since anyone needed to be funneled between Netscape and Internet Explorer in order to use and enjoy a website.
4. Your design looks outdated, using old-fashioned design elements such as beveled edges, poorly thought-out gradients, and animated GIFs.
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5. Your site is dependent on Flash, which had its day but suffers from compatibility issues, search algorithm issues, and long load times, making Flash more troublesome than it’s worth.
Action step: Scrub your site of all signs of Flash and replace it with newer JavaScript or HTML5 interactions/animations.
Source: One Up Web Blog, 3/13/14