Ted Nicholas is one of the great entrepreneurs, publishers, teachers and writers in the world of direct marketing. Here’s his advice to copywriters and, by extension, to all writers:
1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.
2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write if you’re fatigued.
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3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.
4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.