Creating and selling a workbook, either at the back of the room in public seminars, or up-front to the corporate client for on-site training, is a great way to increase your speaking or training fee.
Workbooks are easier to write than books because there is less content and more white space. For workshops, workbooks add tremendous value for participants while also making your job as workshop leader easier.
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Source: Stephanie Chandler, “The Notification Book Marketing Plan,” Authority Publishing