As SEO takes time, many people try to go the shortcut way which sometime ends in penalties. So how to avoid such penalties?
1) Build backlinks naturally: Backlinks are the single most important factor in SEO and building high-quality backlinks takes time. Every link must be from authority sites.
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SEO isn’t static. The rules are constantly changing according to how information is presented and as user experience (UX) influences the evolution of web design. For these reasons, you should regularly review your SEO strategy to make sure it’s always working effectively.