Follow your passion…NOT!

According to an article in Psychology Today, following your passion when choosing a career or business often leads to the poorhouse.

That’s because most people’s passions lie in mostly creative outlets (e.g., writing), worthy causes (e.g., the environment), entertainment (e.g., movies), or glitz (e.g., decorating).

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Source: Psychology Today, 8/14, 9. 46.

A Better Solution For Building High-Converting Landing Pages (& More…)

If you use WordPress and you’d like to grow your online business, there’s something you need to see today.

There are 2 things here that are really important. The first is about landing pages.

A landing page is basically a page that has one and only one purpose: to convert as many visitors as possible into subscribers for your e-mail list or customers for your business.

Ideally, it’s a focused, completely distraction-free page that’s designed to increase conversions as much as possible, so you get the most out of any traffic that hits this page.

And here’s a plugin that lets you create pages just like that, in minutes (if not seconds).

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Here’s how it works: instead of presenting your visitor with a page that has a visible opt-in form on it, you show them a page with just a button. Once they click the button, an opt-in form instantly appears (no page reloads) and only then do you ask them for the e-mail address.

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