Most of us promote our webinars heavily to our house e-lists, but Rally Point Webinars suggest using 3 additional lists: lists of affiliate partners, rented e-lists, and best of all, the e-lists of the speakers you are featuring in your webinars.
If the webinar is a free event, point out to your speaker what a great benefit it is to offer to her valued subscribers. If there is a product up-sell or a fee for the event, give the speaker an affiliate commission on all sales made.
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Source: “How to Market Your Webinar,” Rally Point white paper, p. 11