According to David Bell of the Wharton School, free shipping offers can be more compelling than price discounts for online shoppers. He says a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase by $10.
So it may be worth an A/B split test of percentage discounts vs. free shipping offers. Macy’s offers free shipping every day for orders over $99.
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Source: Copy Blogger, 3/4/14