In 2009, Twitter updated its system to make #hashtags clickable, returning a search for all tweets containing the term. Today hashtags connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+, and Pinterest.
“Hashtags present a fantastic opportunity for content marketers to identify social media conversations relevant to their business and get their content in front of the right people,” writes content marketing expert Jonathan Crossfield.
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Source: Content Marketing Institute, 3/7/14