If you’re only going to use 2 marketing channels in your next marketing campaign, combining e-mail with direct mail would be a smart choice, says Daniel Flamberg.
According to Daniel, a Harvard Business Review blog told of a retailer’s promotion targeting 105,000 loyalty card customers. Those who received both postal and e-mail had the highest response rates and average orders, yielding the most dollars per name mailed. For every e-mail sale, the retailer also got 3 in-store sales.
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Source: The Magill Report, 3/11/14