1. The turnaround time is incredibly tight. Asking a lot of questions when you see a crazy deadline can help you make a better decision about taking the risk. Example: if it is due Friday, ask what would happen if they got it the following week instead.
2. The client is talking to a lot of other vendors. Although there are exceptions, as in the case of government contracts, a good rule of thumb is that a client looking at more than 3 vendors is probably price shopping. Run, don’t walk.
3. The client contact is tentative and inexperienced. Solution: Get a conversation with the most senior decision-maker from the client’s team as early as you can.
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5. If there is no budget, that is a red flag. Perhaps these are people who haven’t thought out what copy costs and should be educated before seeking proposals.
Source: Based on article in PR Daily Extra, 3/12/14
