Why I Hate Fiverr by Bob Bly

There’s a site, Fiverr, that promises they can find you a freelancer or service provider to do lots of things you need—from online sketch videos to voiceover narration for commercials to designing a marketing postcard or e-book cover.

And the hook is you pay only $5 to get your project done.

BK, an old friend and a successful mail order entrepreneur, recently asked me what my objection to Fiverr is after he read that I loathe the site.

Well, here’s why Fiverr repulses me…

The main reason is that it seeks to turn professional and creative services into low-priced commodities.

In doing so, it purports to help customers by bringing them needed services and skills at bargain-basement prices.

In the process, it degrades professionals who might not be as successful as you and I, encouraging them to accommodate bottom-feeders for ridiculously low pay.

In most cases, I believe Fiverr is not doing the buyer any favor either.

I mean, if you pressure a $75-an-hour website designer into designing your new home page for five bucks, how much care and attention do you think she will give that project?

Once I hired a writer on a site that competes with Fiverr to write an e-book for a very low fee, which I felt guilty about.

His work was shoddy and when I asked for revisions, he went nuts, cursed me out, and told me go to f–k myself.

I kinda understood that: he felt grossly underpaid, so for me to ask for more work for the measly fee I was paying sent him over the edge.
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Jesse Ventura of all people said recently that anyone who works a 40-hour week should earn enough to feed his or her family.

I like Jesse’s take on paying a fair wage for a day’s work, and clearly Fiverr is in gross violation of it.

Yes, I know no one is holding a gun to the heads of vendors who take on Fiverr projects.

Clearly these people are for whatever reason at the bottom of their profession, and by that I don’t necessarily mean they do bad work, although I suspect many are beginners and not experienced enough to do A-level work.

But other Fiverr vendors may just not know how to market themselves and thereby command good fees.

So Fiverr users are in the driver’s seat and can buy these services for 5 dollars a pop.

But I won’t and never will. Why not? Well, just because you can do something to someone doesn’t mean you should do it. Just because you are in a position of wealth and power doesn’t mean you should bully or treat poorly those who are not. For instance, I am one of the only info-marketers I know who pays his writers a royalty on e-books they write for me.

I know I don’t have to. But I believe vendors do better work when they feel they are being paid a decent wage. And, it’s just the right thing to do.

I am not telling you to avoid Fiverr either as a buyer or a vendor. I am simply telling you that I avoid Fiverr and giving you the reasons why. I know you will make your own decision.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

P.S. Making good income on Fiverr can work, but it rests largely on strategy, not luck. To find out how, please read Lewis Parrott’s article, “Make Money on Fiverr: 17 Advanced Tips to Optimize & Promote Your Fiverr Gigs“.

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Selling physical products through Amazon is a great way to build a business IF you know how to find the right products to sell.

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Source: Matthew Parker, Printing Impressions, 3/14, p. 14

Have a call to action in your “call to action”

The call-to-action (CTA) is arguably the most important part of your web page. Yet a shocking number of sites play hide-and-seek with their call-to-action buttons, making them “blend in” with the color scheme of the page or burying them so far down on the page that the likelihood of a visitor scrolling that far is nil.

You can increase CTA response with copy that specifies what the call-to-action is, e.g. Amazon gives visitors the option to “Add to Cart” or “Add to Wishlist”. Good CTA copy has the instruction (click here, download now), a description of the offer (free report, free demo), and a benefit. For example, the main call-to-action might say, “Download your FREE Selection Guide to saving money now.”

Source: Tim Ash, Clickz, 4/15/14

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Freelance copywriting: how many revisions should you make?

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Market yourself with article writing

One effective and inexpensive way to get traffic and visibility is to write articles for other people’s websites.

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A word of caution about article marketing: Ideally, you should limit the number of times the same article appears online. If it’s picked up by multiple websites, Google will not display all instances of the article. For best results, modify parts of the article and title when distributing to various websites. Regardless, you will still gain great exposure by distributing content when it is picked up across many sites.

Source: Stephanie Chandler, “Own Your Niche”, Authority Publishing

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The secret to winning arguments: stop arguing!

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But, warns superstar entrepreneur Gurbaksh Chahal, it doesn’t serve any useful purpose to get into an argument about it. “Sometimes, I have to bite my tongue,” he says. “But, I never lose my cool. I try to educate, I remain calm and never argue or become controversial. Keep it light. Another approach is to move on to discuss an area where you can agree on something.”
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5 “don’ts” for presenters

The popular online lecture series TED offers these 5 common speaking mistakes that you should avoid:

– Don’t use lots of unexplained technical jargon to make yourself sound smart.

– Don’t refer to your book repeatedly.

– Don’t let everyone know how important you are.
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3 steps to more persuasive writing

According to top copywriters Mark Ford and Will Newman, you can make your writing more persuasive when you follow these 3 simple steps:

1. Begin with an emotionally compelling idea…one that simultaneously feels both correct and insightful.

2. Express it clearly…if the reader cannot understand your idea, he won’t believe it.

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Source: “Persuasion: The Subtle Art of Getting What You Want”, AWAI, 2014

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What word length is best for headlines?

How many words in a headline? In headline tests conducted with cooperation from a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. In terms of recall, headlines between 8 and 10 words are most effective.

In mail order advertising, headlines between 6 and 12 words get the most orders. On the average, long headlines sell more merchandise than short ones.

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Can anyone learn to be a genius?

This awesome question was asked in Quora and I think more people deserve to read about it, so I reprint here: What patterns can be observed in the way geniuses think and behave?

Satvik Beri:

Here are a few patterns I’ve seen among the smartest people I’ve met (primarily professors or graduate students). Not saying that these are replicable, or that doing so will make you a genius, just that these patterns seem to exist:

  1. They’re extremely talented at going up and down levels of abstraction. Geniuses tend to be able to fit seemingly unrelated facts into the big picture almost instantly, and drill down to any level of detail. On a related note, when learning they tend to learn at every level of abstraction at once, rather than simply building from the bottom up or top down like most people.
  1. They make a lot of assumptions. This may seem counter-intuitive. We’ve often heard that creative thinking requires breaking existing assumptions. And this may be true, but it seems like geniuses tend to make a lot of assumptions very quickly, test their hypotheses, and then change their assumptions very slowly if it’s necessary.

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  1. They come up with unique ways to compress information. A smart person might see a difficult Mathematical theorem as a connection of ten steps, whereas a genius might visualize it and see it all as one picture.
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