Month: November 2014

10 marketing tactics Americans say they despise

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1. Direct mail that looks like it has a bill, fake check, or is otherwise official-looking.

2. Pop-up ads on websites.

3. Ads for nutritional supplements with exaggerated claims.

4. Videos you have to sit through before reaching web content.

5. Products advertised as “made in America” that are not.

6. Free offers with strings attached.
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7. TV ads louder than the program.

8. Ads targeted based on purchases, demographics, or behavior.

9. Product placement in movies and TV.

10. Billboards.

Source: Consumer Reports, 6/14, p. 11

Qualify your prospects with BANT

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1. Budget: what are they willing to spend to buy the product or service?

2. Authority: who needs to be involved in the purchase decision?

3. Need: what needs or conditions must exist before your product would be of value to the potential customer?
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4. Timing: How soon will the buying decision be made?

Source: John Coe, The Fundamentals of B2B Sales and Marketing, McGraw-Hill, p. 127

3 easy ways to get unstuck when stuck on a task

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1. If you are stuck for more than 15 minutes, switch tasks.

2. Instead of working on the problem continuously for hours, schedule shorter, more frequent sessions over several days.

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Source: Ron Friedman, Harvard Business Review blog, 7/9/14

Web marketing made easy

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According to consultant Bob McCarthy, the foundation of your web marketing doesn’t take much; just 5 basic items:

1. A website. “There is no debate here, says Bob. It did not basically took away anybody s life but therefore cialis viagra levitra do not utilize it as a sexual inducement. No matter what gets you depress, you can wear smile by indulging side effects from viagra into fun-loving and favorite activity. go to your best friend’s home, call your loved ones, share your problem with one who understands you. Make Oatmeal Your Best Friend Oatmeal’s ability to improve sexual drive and make erections smoother. pdxcommercial.com sildenafil soft tablets The physicians associated with ISHRS, mostly hair transplant surgeons, say that laser hair therapy buy generic sildenafil “may enhance hair growth and reduce inflammation after hair transplantation.” Is there an alternative to doing laser hair therapy at a studio, such as in the home? Handheld laser combs are available for about $500 to $600. “If you’re in business, you need a website. It could be simple

Build Your Own Profitable Video Site In 120 Seconds!

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Video Essence

As we all know, marketing videos are a great medium for selling anything online but making videos suck, is time-consuming and can be very expensive.
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But what if there

Have only one call-to-action on your landing page.

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Make sure your landing pages have only one call-to-action each. You don’t want to confuse visitors with the opportunity to subscribe to your mailing list and purchase a product on the same page.

If your goal is to get mailing list subscribers, then make the page’s call-to-action the opt-in form. Sell them a product in your next series of e-mails. If your goal is to get the visitor to buy, then make the page’s call-to-action an “Add to Cart” Button.
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The Biggest Myth About Copywriting Royalties by Bob Bly

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The other day a client, JM, suggested that, instead of my usual flat fee for copywriting, he would compensate me based on performance. Specifically, I would get a royalty based on sales.

He explained, “If you are paid based on results, wouldn’t you be incentivized to work harder and do a better job?”

I told JM the fallacy in his thinking: It implies that, for clients not paying a performance-based bonus, I do sub-par work.

“And that’s ridiculous,” I told him. The truth is: I write the absolute best piece of copy I can on every job I get, whether the fee is flat or royalty-based, high or low.

Why do I pull out all stops on every copywriting assignment I get, regardless of method or amount of compensation? For 3 reasons.

First, to do otherwise would be irresponsible, unethical, and, in my opinion, cheating the client.

Second, the better the copy I write, the more repeat business and referrals I get. And it helps build my reputation.

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Yes, I know a few writers who say they are only happy if they are getting a royalty based on sales or another performance metric.

The flat fees I charge are not outrageously high, but they are not cheap either. So I feel well compensated working for the fees I earn. I may not be getting rich, but I earn a comfortable living.

Here is the primary situation in which I think a royalty makes sense: the client will be testing and tweaking the promotion on an ongoing basis, and they want me available to help with this.

That tweaking and ongoing testing is not covered in the flat fee I charged to write the copy.

So the client would have to pay more money for additional copywriting they require.

Except, if the promotion is paying me a royalty, I have an incentive to tinker and tweak

Crazy CPA system makes $95k/mth.

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For the last 2 months these 2 guys on different sides of the planet have been working on a new CPA system that pulled in $95,667.51 PER month for them.

And in the last 7 days of testing alone…over $50k.

Is this exciting or what!

If they can make that much in one month, do you think they can show you how to make $1k, $2k or even $5k per month?
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The hard work is already done for you. All you have to do now is see how it works and follow it.

Make sure to watch this video; it explains what this system is and how it works.

And then, Eddy and Chris will see you in the inside…

Freelancers, Put Your Clients First! by Bob Bly

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A couple of weeks ago I got an e-mail from HG, a freelancer I hired to write an e-book for my info-marketing business.

HG complained, “Bob, this project has just taken a lot more time and energy than expected. I need to move onto other things. I just want to finish and get paid at this time.”

I must tell you that this is a piss-poor attitude and I would hesitate to use HG for another project.

Here’s my reply to HG: “As I said in a recent talk at the AWAI Boot Camp, you must always put the client first. You always do the best job you can no matter what you are getting paid.

“I am not happy to hear you just want to finish and be done with it. If you want to get paid, I expect your entire manuscript to be excellent, as was the first chapter of your first draft.”

Here’s the thing I have discovered in 35 years of freelancing…

You rarely feel that the fee you are getting is perfect for the amount of work and degree of difficulty in any assignment.

Either you are working too hard for too little money, or the project is easier than you expected and you are being paid perhaps too well.
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My experience is that it all balances out, and my rule is: it doesn’t matter.

Whichever the case, I always do the very best job I can on every assignment, no matter how much or how little I am getting paid.

And I would never tell a client “I have to move on.” You move on when you have completed the project to the customer’s satisfaction. Not when you are tired of it or have other things to do.

Can you imagine hiring a contractor for an agreed-upon fee to remodel your kitchen, and when you are not satisfied, having him tell you he incorrectly estimated the time and labor…and therefore will not finish the job to your satisfaction because he has to “move on”?

The only way to succeed in business is to put the client first.

In fact, the real secret to outrageous business success is not to give the client his money’s worth…but to give him more than his money’s worth, more than he has any right to expect.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Ronnie Nijmeh retires his best products.

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Need PLR content?

My trusted friend, Ronnie, is celebrating his birthday and he’s retiring a bunch of personal development PLR packs…

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Here’s what you’ll get:

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Ronnie’s stuff is some of the best PLR online, and you can be proud to publish it as your own.

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Are you a coach or thinking about coaching as a business?

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Coaching is an incredibly rewarding business. But it’s also one of the most frustrating, if you don’t have a solid plan for your business to generate some serious profits. Entrepreneur mentor Ali Brown has seen so many coaches struggle and never reach their potential, because they get stuck in the mud of financial worries.

They want to do what they love, and help others, but they just aren’t making the profits to take off and REALLY soar. But according to Ali, it absolutely does not have to be that way! That’s why she’s inviting you to her free webinar, called “9 Steps to Growing a Wildly Profitable Coaching Business” on Wednesday, November 12, at 3pm ET.

Co-leading this webinar will be Joy Chudacoff, Ali’s colleague who has also built her own very profitable coaching business from the ground up. So you’ll be learning from not just one but TWO successful coaches who have powerful expertise to share, and the profits to prove it!

Here are just a FEW of the juicy bits they will be covering during this webinar:

* Your coaching prescription for reaching $100,000+ revenues a year with one part-time assistant…and NO ‘live’ events. (You can also choose to go smaller…or aim much, much higher…but $100-200K is a very happy goal for most folks. Ali and Joy will explain why, and lay out a plan for you on the spot.)

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* How to plan for profit from the start, including getting your first $$$ clients. (Ali and Joy both “accidentally” discovered coaching as a business in the beginning, and they’ll share what you can learn from their mistakes with price points, timelines, and promises.)

* Why you DON’T need 10 or 20 different marketing strategies, but you do need to know YOUR best 3. (Don’t worry, they will help you figure this out!)

And of course, Ali and Joy will give everyone their complete “9 Steps to Growing a Wildly Profitable Coaching Business!” Have your paper and pen ready, because they’ll be covering a LOT of information.

Reserve your spot here now.

15-year-old newbie makes $18,076…child’s play?

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One enduring truth about Internet Marketing success is not only a methodology or process works for 1 person, it is repeatable and is proven to work time and time again for subsequent marketers as long as they understand what it takes.

Michael Cheney, like every seasoned marketer, works hard for his rewards. He perfected a process which made him $250k in 7 days.

To make sure it wasn’t a fluke, he repeated it and made $1.9 million in another 7 days!

Confident that he can now get some social proof, he found a perfect test subject: 15-year-old David: no list, no experience, no clue. He’s only 15, wadya expect?

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If you’ve a brain like mine, you sure want to find out how you can do better than a kid.

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When It Comes To Setting Goals, Get Real by Bob Bly

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Napoleon Hill famously wrote: “Whatever your mind can conceive and believe, it can achieve.”

Earl Nightingale similarly said, “We become what we think about.”

This is the biggest load of horse hooey since the Law of Attraction.

Just because you want something doesn’t mean you can have or do it.

For instance, today I will start conceiving and believing that I will replace Jeter as the next Yankees captain.

I’ll let you know how that goes.

I think NYU professor Tamsin Shaw sees things much more clearly than Hill or Nightingale.
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In the New York Review of Books (10/9/14, p. 4), she writes that what we do and become is largely guided by “our internal dispositions and talents, our inborn nature.”

In other words, we achieve in areas we are good at, like, and have a natural aptitude and talent for.

The people I know who are successful all pursued activities that they were naturally inclined to do and enjoyed.

Instead of just wishing, believing, and conceiving, ask yourself: what do you like? What are you good at? What do other people say you do well?

And most important of all, what do you absolutely love to do more than anything else?

Next to my family, the greatest plus in my life is that I have a job

Is your business hostage to your autoresponder? This can fix it.

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Email Jeet

The list is the most precious asset that an online marketer has. It’s the key to earnings, to profit, success and fame, but a big problem is stopping all of us from making more money from our list.

I am talking about the strong dependence on autoresponders. All of us list marketers depend on autoresponder services like GetResponse, Aweber, Mailchimp etc. to maintain and mail our lists. And if there’s ever a break in their service, your business is dead.

Revenue = 0$. Just like that.

It doesn’t stop at just breakage in service. I bet you’ve experienced the finicky mood swings of your autoresponder.

They often just plain out refuse to let you import the list of your leads. And do you know how many leads and $$$ do you lose to the painful opt-in and double opt-in process that they force on you?

Till now these were the hazards of the trade that you just had to live with, but not anymore. I want to introduce you to a new software called Email Jeet which changes everything.
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This FREE plugin is HUGE time saver.

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Free Smart Pages Plugin

This WordPress plugin is designed to make the setup of your sites EASY and done in seconds.

Just put the keyword or words into this new plugin and in seconds you will have LINKED, OPTIMIZED Pages ready to go.

Put in more than one keyword and all the pages are instantly created and optimized AND INTERLINKED which is GREAT for an SEO boost straight away.

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3 Keys To Mastering Any Skill Or Subject by Bob Bly

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In my experience, there are 3 things you can do to accelerate your mastery of a skill or subject.

1. Study. Read books and e-books on the topic. Listen to podcasts, webinars, and teleseminars. Go to conferences, workshops, and lectures. You probably already do this.

But if studying is all you do, you are not doing enough. You must add the 2 steps below, especially #3.

2. Observe. Follow the successful people in your field, see what they do, and do the same.

If you are a direct mail copywriter, for instance, don’t throw away your junk mail. Open and study each piece, and collect the ones that impress you or that you receive multiple times. (If you receive it multiple times, it means the mailer is working.)

3. Do. If you are an aspiring web designer, design some websites. If you are an aspiring novelist, write a novel.

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Yet when I speak at writers’ conference and ask how many write every day, only about 20% of attendees raise their hands.

The trick is to get yourself in a situation where you write every day, so you quickly log the 1,000 hours you need to become good.

If you are an aspiring writer, take a look at your local weekly newspaper. Are they advertising in the help-wanted section for part-time reporters? Sign up. Churn out a lot of articles. The hours will accumulate and you will start to get much better as a writer. Or volunteer to write the newsletter for your church or the professional associations of which you are a member.

In college, although I majored in chemical engineering, I actively wrote feature and news articles for the school newspaper, which luckily for me, was a daily, not a weekly.

By the time I graduated with my BS in chemical engineering, I had logged over 1,000 hours writing. I wasn’t great, but I was already good

Speak these 6 ancient power words. And abundance will follow.

Nelson Tan Leave a comment

Prosperity Formula

If you’re not absolutely satisfied with the wealth & success in your current reality…

Or if there’s a particular obstacle sabotaging your prosperity, like debt…a career rut…or even your own self-destructive beliefs…

Then drop what you’re doing and download this gift from my friend, Inc. 500 Entrepreneur & “Reality Hacker” Amish Shah.
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How to make $10,000/mth in the next 6 months?

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In today’s awesome Q&A from Quora: How can I make $10,000/month for next 6 months?

Rizwan Aseem:

WARNING! There isn’t no easy way to do this.

But there is a simple way.

The simple was is this.

A) Goal

Your goal is to make $10k per month for 6 months so you can pay for higher education.

Which can be broken down to a simpler make $350 per day, every day. So in 30 days you will make $10k.

Which can be further broken down to selling something that will net you a profit of $350 per day.

Let’s call this ‘thing’ the product.

Let say we’ll sell the product for $697. Which means we will have $347 to make the product, to advertise the product, to find someone to buy the product, and to pay for the merchant account processing fees.

The best thing for us to do is that we reduce the costs of producing the product as much as possible. So we have the most amount of money to finding the customer and selling to the customer.

B) The Plan

Now that we know the price and the advertising budget available to use, we can go ahead and talk about the product.

The best products that fit our requirements are information products. Products that are created using intellectual property.

The business plan is as follows.

1. Find something you are good at doing, that you can regularly do, that you don’t even consider a problem doing (it helps if what you are good at is related to ‘health’, ‘money’, ‘relationships’, ‘hobbies’ or ‘sports’).

So for health, if in your life you had been overweight and had successfully lost weight and kept it off, this is an expertise.

Or if you’ve even been able to find a girlfriend for yourself while your friends struggled to find one, than you’ve got an expertise too.

Or if you’ve discovered a quick way of making more gold in World of Warcraft, then you’ve got an expertise, etc.

2. Find a group of people who are having a problem, that your expertise can solve. These people are all probably like you, or belong to an association that you belong to.

So if you are a real estate agent, then the association of real estate agents can be a group of people who could benefit from your expertise of losing weight fast. Or if you are a welder, than there is an association of welders or mechanics who you might be able to serve by helping them find a girlfriend, etc.

Then ask 3 people if you would buy a product on how to solve this problem. You haven’t created the solution just yet, you’re just validating your idea. Ask them how much they would pay for this solution.

Keep doing this until you find at least 3 people willing to pay for your product. This will validate the idea for you. (This is an excellent tip shared by David Francis in the comments.)

3. You create a product that solves a problem that they are having.

What this means is that you write a book, create an audio program, record video tutorials solving a problem, or a software program that we can sell for $197.

Depending on your expertise and personal preference you can create each of these products overnight.

For now we’ll take the video tutorials because they are the simplest thing to create. You can use your computer camera and speak into the camera to record your tutorials.

Once you create the video tutorials teaching your audience how to do what you have an expertise in, then you can go ahead and sell it to them.

4. Create a Sales Letter

What this sales letter does is share your story with your audience about how you solved the problem for yourself.

You can write this a number of way. But as a start just share you entire story about how you discovered the solution.

Answer the following questions.
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1. Who you are and what you are going to share with them?

2. How you tried everything and failed?

3. What were some methods that you tried but did not work for you?

4. How you were finally able to figure out what you were doing wrong and fix it?

5. How you made this into a system?

6. Why you are sharing this system with them?

7. What the system is and what it will do for them, what are the benefits they will get, what problems will they solve?

8. What they will get in this system, what is the product that you are giving them?

9. What is your guarantee? (Make this an unconditional 100% 90 day money back guarantee)

10. How much money would it cost them if they spent the time in their life to figure it out themselves?

11. How much time they can save by investing in your solution?

12. What is the investment that they can get this solution for? (Try one payment of $697 and 4 Payments of $177 per month.

13. Why they should buy immediately?

14. Reiterate what results they will get, how much they will pay today, and the guarantee that you are providing them.

5. Test The Marketing

Once you’ve created the sales letter test it out with $100 on Facebook marketing or Google AdWords and test out the marketing.

What testing it out means is that you spend the $100 on marketing and see how many people buy from you.

Then you take the money and re-invest it in marketing and try to;

1. Improve the marketing

2. Show your offer to more people by increasing your advertising budget.

The testing means that you keep improving the marketing. You test out different headlines to improve your conversions and get better results on your marketing.

C) The Timeline

You’ve got the goal and you’ve got the plan. Now comes the timeline.

Spend the 1st week to create the product. This product has to be good enough. It should deliver the results that you promise. Don’t worry about making this flashy or anything.

This is the basic product. You can make it flashier once you’ve got the first $10k in your bank. Right now, you want to get it done and get it out to your customers.

This way you can test it out in the real world. The marketing is the most important thing.

Spend the 2nd week creating the sales letter. This is more important than the product itself. If your sales letter sucks, no one will buy your product no matter how good the product actually is.

If your sales letter is good, you can get your customers to at least try the product.

Spend the 3rd week creating the ads. The Google ads, the Facebook ads or whatever you are using. The ads are what will get the sales letter read. This is more important than the sales letter itself.

But a note of warning. Don’t get stuck. Having a bad ad is better than no ad at all. Get it done and test it online.

Spend the 4th week creating better headlines and testing them. The headlines on the ads and on the sales letters will increase your conversions.

Spend the 2nd Month improving your conversions, and increasing your reach. Track everything. Track the number of people who click on your ads, read your sales letter

The Unpleasant Truth About Excuses by Bob Bly

Nelson Tan Leave a comment

My friend, DK, is a soft-spoken gentleman who makes a modest living as a freelance writer and editor, as most freelancers do, but wants to follow me into the much more lucrative field of information marketing.

Every time I announce a new course in information marketing to my list, he asks for a free copy which, because I consider him a close friend, I give him gladly.

However, based on an e-mail I got from him a couple of days ago, I fear DK may never realize his dream and attain the life of ease and the 6-figure income that awaits writers who make the transition from traditional publishing to Internet marketing.

Here’s why: In his e-mail, DK, who has been talking about launching an info-marketing business online for years, gave me this update: “As to how we’re doing: I am inching closer to having my website up. The delays have been maddening but it’s almost done. However, I’ve stopped making predictions as to when it will be ready. I even got smacked by a couple of nasty viruses and a slew of ads that just refused to let go of the hammerlock they had on my computer’s innards.”

Let me identify the pitfalls and perils in this seemingly innocent paragraph.

First, if you want to get into Internet marketing, you don’t ‘inch’ your way to it. You determine what needs to be done, and you move forward at full speed.
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Second, you don’t stop making predictions as to when it will be ready. On the contrary, you set a firm deadline, commit to meeting it, and then do so.

Third, DK’s telling me that he can’t start his business because he has computer viruses and malware is just a B.S. excuse.

Actually, it’s no excuse at all. Seriously, do you think if Marlon Sanders or Rich Schefren were launching a new product, they would sit around for months until they finally called the Geek Squad to fix their PC?

Viruses and malware don’t put your PC in a hammerlock and refuse to let go. Ain’t no such thing.

If you have a PC problem, you pick up the phone, call your computer guy, and pay him to fix it

What can you do with 240 private label rights articles?

Nelson Tan Leave a comment

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