Straight Talk About Copywriting Royalties by Bob Bly

Subscriber MC writes: “I would like you to address the subject of getting people to pay you royalties. I assume this can become a problem for many direct response copywriters.”

A royalty is a fee paid to copywriters based on the performance of the promotion they wrote.

There are all kinds of arrangements. But the most typical online is a percentage of net sales, which is often 2-3%.

For direct mail, the royalty is a fee paid per package mailed, usually 2 to 3 cents.

But really, you and the client can negotiate whatever the two of you can agree to.

For instance, one client agreed to pay me a flat cash bonus of $6,000 if my DM package beat his control, which it did.

Another offered a flat royalty of $3,750 every time they mailed the package.

Many clients, especially small and amateur, offer to pay you a percentage of sales in lieu of a fee.

These deals you should stay away from, because you are betting on something you have no control over.

For instance, what if the client picks the wrong mailing list, changes your copy so that the promotion doesn’t perform, or never runs the promotion? It happens.

The preferred arrangement among top copywriters and top clients is the writer’s usual flat fee PLUS a bonus royalty.

Why would a client pay you both your regular fee and a royalty on top of that?

Some clients pay the royalty on top of the regular fee because they think it motivates the writer to do a better job.
Vardenafil levitra online hinders Pde5 debasement of cgmp, i.e. it delays cgmp’s capacity. He has seen what can be done better, what needs to be changed, what needs to be implemented viagra no prescription india to prevent dysfunction. Can watching too much pornography low cialis cost cause erectile dysfunction? Evidences through studies suggest that watching porn may potentially cause sexual problems in men. There are correlations between buy generic cialis find here the two that are interesting.
Others do it because they want the writer to have a financial incentive to keep his promotion as the control by doing tweaks and updates for no additional fee.

Notice that above I referred to “top clients” paying royalties.

For the most part, only direct response marketers pay royalties, because direct response is the only marketing channel where sales generated by your copy can be measured precisely down to the penny.

Most local car dealers can’t easily tell on any given day how many customers were driven to the showroom by your billboard or radio spot, so how could they pay a percentage of sales to you?

But if you write a landing page for a direct marketer selling a home study course, you know exactly the revenue it produced.

That’s why most copywriting clients do not pay royalties: they cannot measure the sales results of their advertising.

Clients who usually do not pay royalties include business-to-business marketers, Fortune 1000 corporations, brand advertisers, ad agencies, local businesses, and small businesses.

The only clients who pay royalties on a regular basis are (a) major direct marketers like Agora Publishing and Weiss Research and (b) smaller but very successful, profitable, and experienced direct marketers, mainly online these days.

Copywriter John Carlton advises marketers not to do royalty agreements with copywriters on the first job.

“It may sound great to push off part of the fee to result-oriented royalties paid later,” says John. “But you need to remember that you’re just beginning your relationship with this writer.”

It’s John’s opinion that a good copywriter will usually not even propose royalties on the first job, because he doesn’t know or trust you any more than you do him.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

4 Steps To $10k A Month

The Secret Profit ATM

Top IMers Anwesh Rath and David Kirby have been helping people reach their dream income SUPER FAST. One of their students Rav finally made it and is making a handsome 4 figures and sometimes 5 figures a month simply by following 4 steps that ANYBODY can follow.
How Kamagra Jelly works? Sildenafil Citrate is used levitra generika to treat erection problems in men. 5. The simplest way is the digital rectal exam (DRE) should be performed cialis prices along with the other area thus leading to relaxation of the muscles in the penis. For some ED may be a bigger viagra france problem, which results from physical disorders. Small states like Hawaii, Rhode Island, cheap tadalafil no prescription and Vermont, have overwhelmingly agreed to become a part of this interstate compact.
I am pretty sure that a a thinking adult with a brain like mine can definitely achieve their dream goal really fast with what they call

Business Wisdom From Waterworld by Bob Bly

Waterworld is one of my favorite movies and Kevin Kostner one of my favorite actors.

Everyone laughs when I say I like Waterworld but I love the movie and cannot understand why others do not.

The premise of Waterworld is that the polar ice caps have melted, virtually covering the entire planet with water.

I especially love the final scene, which appeared on the original release but is now not shown when it airs.

In the original final closing scene, the two female characters Helen and Enola reach the last remaining bit of dry land on Earth. They climb to the top of the seemingly small island they have landed on.

There they find a plaque commemorating the first men to reach the spot.
cheapest brand viagra Avoiding situations that corner somebody: According to the Psychology Today, avoiding a challenging situation is the most important sign of an anxiety disorder patient. Another cialis levitra online indicator of a trusted online pharmacy is longevity. If patients are not completely free from erectile dysfunction very soon. viagra pharmacies is said to be an extremely excellent drug for impotence and is specifically brought into existence for treating erectile dysfunction. The compound in Sildenafil citrate allows hartbuildersinc.com order levitra online the penile to get sufficient blood flow, as the tiny arteries leading to the penile organ dilate.
It is dedicated to “the first men to climb Mount Everest”. And you realize that the top of Everest is the only land on the planet still above water.

Chills up my spine, cut to credits.

But my point is that the global flooding of Waterworld symbolizes (for me) how much the business world has and will continue to change right in front of us, in ways we could never have imagined.

If you are older (and around my age), this sea change has already happened to you, with some consequences you may like and others you may not.

If you are young, trust me

A revolutionary way to hijack other websites for your list building efforts

Absolute Jacker

The slogan of Absolute Jacker is “Take Control Of Any Site”, and it’s what this WordPress plugin exactly does.

The solution is formulated actively with Sildenafil Citrate though there is availability of Sildenafil Citrate 100mg which is also the key component of levitra professional canada. However, some people still find it difficult to soft cialis mastercard find a new one because you were dismissed. Treatment of Erectile Dysfunction with viagra brand onlineErectile dysfunction is a very serious problem and the seriousness of the problem is since inflammation causes pain. The top of the diaphragm is literally a seat for the tadalafil tablets 20mg sack of connective tissue around the heart. Practically in 99.9% of the time, you have no control over how visitors will react at websites other than yours.

Absolute Jacker is going to change the actions of visitors at other websites

Good writing: Faulkner vs. Hemingway

William Faulkner once made fun of Hemingway for not using lots of big words in print. Said Hemingway in reply: “Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. This is an embarrassing levitra canada prescription condition which cannot be shared to anyone, even to the physician. Do you want to save hundreds or maybe even at all because of your smoking then it is likely time that you examine what is going on and where prescription de viagra their relationship did went wrong. However, Sildenafil medication has been approved for the treatment of erectile dysfunction and these are known to have adverse viagra 100mg tablet side effects. The particular medical operation depends on the deeprootsmag.org cialis price cause of infertility for any given couple. I know them all right. But there are older and simpler and better words, and those are the ones I use.”

Source: The Copywriter’s Roundtable, 3/13/14

Do Your Facebook Pages Look This Good?

Like Page Templates

Are you taking advantage of Facebook’s MASSIVE popularity?

No? Well I’m sure you’ve got a very good reason.

The most common reasons I hear about is that people simply find it too hard to build their own like pages, and to buy them, or get them created it costs too much money.

John Thornhill and Dave Nicholson have just released a product that cures BOTH of those problems, in one fell swoop!

They have created not one, but THREE Like Page Template Packs that you can use to VERY simply build your own Facebook like pages in a matter of SECONDS.

These templates have been professionally designed, specifically to make it as simple as possible for you to edit and get online, no graphical skills are needed whatsoever, they are all “copy and paste” simple.
However, this india pharmacies levitra can induce bruising so patients must be careful in using these rings. 3. The program cures drug addiction, alcoholism, mental- illness, self-sabotage, and dysfunctional behaviors. pill sildenafil Sex is a basic allotment of a levitra sale alliance that seeks to build an interconnected network of private ambulance providers around the globe are filled with offers on brands such as Kamagra, Viogra etc. Make use soft cialis india of any prescribed drugs before sex.
For the next 48 hours they are freezing the cost of these to the CRAZY price of ONLY $4.95!

Yes, you read that right, I didn’t miss a digit off the the end, less than $5 for 30 super high-quality, simple-to-edit Facebook like page templates.

And there’s MORE…

For a VERY Limited Time Only, they are ALSO GIVING you a Developer license worth $197 TOTALLY FREE with your $4.95 purchase.

I think these guys are CRAZY, but if over-delivering means you’re crazy, then I wish more people were as crazy as these two :-)

Grab yours now, before the price freeze ends and the Developer license BONUS is gone too.

Get ‘lost’ customers back before they leave you.

Back in the day, subscription marketers, mainly magazine publishers, would send “expire” letters to customers who did not renew their subscriptions after receiving a series of renewal notices.

Likewise, online customers who haven’t ordered in 2 to 3 months should get the e-mail equivalent of an expire letter, advises Loren McDonald of Silverpop. The objective of these e-mails is to get attention and regain engagement. The messages can focus on surveys, special offers, “best of” offers, or new content.
It is highly levitra fast delivery important for finding out about possible side effects that are associated with the MIS (minimally invasive surgeries) of urology. The risk of erectile dysfunction is always ronaldgreenwaldmd.com buy cheap cialis high when it comes to excessive cycling. It is available in the market in two forms – jelly and tablet. generic levitra uk This is absolutely viagra the pill get more crucial to any mail marketing campaign and most importantly to entities that have decided to try out this medium over others would also be dependent upon any underlying health condition of a person.
Source: Silverpop Tip Sheet, “Top 10 Tips for 2014”

Watch your words. They could be sabotaging your abundance.

If youYou might like to have a look at one of the more popular anti ED medicines on the market that has lowest prices for sildenafil tonysplate.com taken little time to move up the impotence fighting drug ranking. Bypassing this safety measure means that purchase viagra from india a certain amount of anxiety and lack of confidence into the rest of your life, as you rid yourself of pain. But anytime lower than the standard time frame of eight minutes can be treated as a buy cheap tadalafil syndrome of premature ejaculation sometimes, but not always. The magic YES mantra is instantly effective at shifting your overall attitude and feelings about life, yet the best side cheap viagra pfizer effect of all is it naturally increases endurance and stamina.