The 5 Stages Of An Online Lead Nurturing Process

 
 
 
 
lead nurturingThere are at least 2 scenarios that come to mind as to why leads are not closed for the sale:

1) Some marketers presume that it is alright to start promoting their products and services barely days after new subscribers enter their lists.

2) In larger organizations, the corporate ‘tradition’ goes that the marketing team generates and passes the leads to the sales team which handles the promotion, but the sales conversion remains consistently low. The sales team may simply cancel the leads that it considers ‘cold’, whereas the marketing team feels ‘hands-off’ since the leads are already passed on. Neither team knows how to rekindle the leads’ interest.

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For the reason that lead generation is only one side of the coin, now discover how to build trust and loyalty that paves the way to an easy sale in 5 stages:

1) The Handshake: This is the first point of contact whereby a visitor gets acquainted with the marketer’s website and registers for an e-newsletter, an e-book or a webinar. When the visitor sends a message using the contact form, s/he is also initiating a handshake.

2) The Conversation: The purpose of the conversation is to inform and educate subscribers about the challenges related to the general topic they registered for. In the Information Age, readers like to learn more, so it is an opportunity to address details not initially included in the first set of downloaded material, or to delve deeper into the issues.

This being a conversation, the marketer can also seek feedback and start a dialogue with subscribers to build trust and loyalty. The marketer has to take note and take advantage of the various content delivery channels

8 Simple Steps To Page 1 Rankings

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You don’t have to be a genius to recognize that life as an affiliate has been getting tougher and tougher.

The deadly tell-tale signs are there for all to see.

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Social Media Quoter: Your New Facebook Image Posting Tool

Social Media Quoter

When it comes to social media, whenever you possess something GREAT, you immediately want to SHARE it for sure. I love to share inspirational quotes on Facebook, and from my experience, they get shared and liked much.

The problem is it takes manual work to search for quotes and nice image backgrounds to put your quotes on…and you want to space out your graphics at a regular interval (social connections can become expectant of your posting habit) but sometimes forget to post on time.

Your solution software, Social Media Quoter, is a ready database of quotes and images AND is also a posting scheduler! It’s going to make your social media engagements a lot easier.

Here are some features of Social Media Quoter:

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– It includes many professional backgrounds but also supports any kind of background or image.

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The Value Of Some Things Old by Bob Bly

In an online post, KN, a young copywriter, writes: “Can anyone recommend some up-to-date books on copywriting?

“The books by Joe Sugarman and Bob Bly are woefully out of date. I’d prefer to find a good copywriting reference that doesn’t use anecdotes from 30 years ago.”

I wonder if Joe Sugarman saw that. If so, it probably gave him a good laugh.

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One of the dumbest things I see in the marketing world today is people like KN who think marketing books published years or even decades ago have no value because digital technology has completely changed advertising.

What they do not understand is that while the channels have expanded

This New WordPress Plugin Will Blow Your Mind…

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Is It OK To Use Someone’s Content Without Permission? by Bob Bly

Once again subscriber WG writes; this time she asks, “What do we do when somebody copies our writing and places it on their website?”

In other words, what should you do when someone uses your content without your permission?
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Turn Your Passion Into A Lucrative Business

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Another copy clich

I urge you not to use the phrase “crushed it” in your e-mails, social media posts, blog, newsletter, and other copy. Although relatively new, “crush it” has already worn out its welcome from overuse. In addition, it is braggy, egotistical, and arrogant, if you are applying it to yourself or your product.

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Long copy vs. short copy update

A financial adviser was mailing a 2-page flier to invite people to his free investment workshops, which he uses to find prospects, a percentage of which become his clients after follow-up.

He hired a freelance copywriter to write a new mailer. But when the copy was put into a layout, it was 4 pages instead of 2.

When the financial adviser showed the 4-page mailer to a marketing expert in the investment niche, the guru told him it would not work because it was too long and people are in a hurry today.

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His conclusion: “When you are deciding what to do with the million dollars you plan to invest, you will find the time to read good long copy.”

So we know long works well in sales copy. But can it also work in content, where the prevailing belief has long been that no one reads long content and shorter is better? Joe Pulizzi, founder of the Content Marketing Institute, writes: “Long-form content is back. In some organizations’ blogs, we are seeing blog posts eclipse the 2,000-word mark on a frequent basis.”

How To Build Your Email List With Solo Ads

Solo ads are a big business. “How To Build Your Email List With Solo Ads” is a new video course by Reed Floren showing you step-by-step everything you need to know about getting traffic to your site, and selling your products, using easy, inexpensive solo ads, even if you’ve got a tiny budget or no technical or writing skills.

For starters, solo ads are an e-mail-based advertising program agreed between two marketers or organizations to reach out to a list of subscribers that are registered to either one of them for a fixed price or performance-based agreement. The marketer or organization sends an e-mail to their subscribers on behalf of the other marketer to display their offer and ads. The approach is performance-driven to reach out large audience at once. Each solo ad generally includes 8 to 10 lines of text.
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