A traditional direct mail package has multiple components including an outer envelope, sales letter, brochure, lift note, and reply element.
When you are selling a high-end professional service to a sophisticated audience, and want to convey an image of professionalism, all components should be printed on the same color paper stock; cream, ivory, and white are the top three choices here.
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When you are selling mail order merchandise to consumers, especially middle America, make each element in the package colorful and a different color; e.g., a Kraft envelope, white letter, four-color brochure, lift note on robin’s egg blue stock, order form on canary yellow. Reason: it makes each element pop visually, compelling the recipient to handle and look at all of them.