A few weeks ago, I wrote an article here extolling the virtues and advantages of having your book published by a real publishing house vs. self-publishing.
This prompted subscriber LP to write, “Just wondering if there is ever a time or situation where self-publishing has merit.”
Yes, LP, I can think of several.
First, for whatever reason, you are in a hurry to get the book published.
From the day you turn in your book manuscript, it can take 6 to 12 months for your book to get published.
If you cannot wait that long, self-publishing is the answer; you can get your self-published Kindle e-book on Amazon in as little as a few weeks.
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Publishers edit books and demand authors make requested changes. The publisher also has the final say on book design.
If you want your book a certain way, and don’t want to be told how to write or design it, self-publishing is the alternative to mainstream publishers.
Third, you are a master marketer and believe you can make more money selling the book directly to consumers on your own.
Robert Ringer self-published his mega-bestsellers and sold them through brilliantly written full-page newspaper ads before selling the paperback rights to a mainstream publisher for a lot of money.
Many other master marketers