Here’s a little secret for increasing your writing productivity and output that I learned from Isaac Asimov, the prolific science and science fiction author of 435 books.
Asimov said the secret to his voluminous output was to have multiple writing projects simultaneously.
I do the same and urge you to also. Why?
If you only have one writing assignment, and you either fatigue or hit a roadblock (e.g. you are waiting for a critical piece of background research from the client), then you are stuck, can’t
continue, and have nothing else to do, so the rest of the day is spent in limbo.
Asimov said, “I always have multiple writing projects. That way, when I get stuck or tired, I put Project A aside, pull out Project B, and start typing.”
With the variety of multiple writing projects, I am never stuck, always engaged and energized, and never bored.
Another reason for Asimov’s prolificity was that he loved his work.
“When people ask me to name 10 things I love to do, I answer: write, write, write, write, write, write, write, write, write, and write.
“Oh, there are plenty of other things I like to do. But as far as things I love to do? Writing is it.”
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He often said that, like me, he loved cold, gray, dreary, rainy days because it meant he could stay inside all day writing without guilt.
He loathed sunny, warm days because people expected him to go out and do things they thought were fun but mostly bored if not outright tortured him.
“On a recent sunny day, my young daughter Robin skipped into my office and asked, ‘Daddy, can we go to the zoo?'” Asimov said.
“I go because I love her, but I leave my heart behind stuck in my typewriter keys.”
I close with my favorite Asimov story…
When Barbara Walters interviewed Asimov, she asked, “What would you do if you knew you only had 6 months to live?”
Without missing a beat, Asimov replied: “Type faster.”
My kind of guy.
Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.
