In the past, Google used to have many sub-domains on its website featuring interesting or experimental services that may or may not work. But now you can log into your Google account and get an overview of all that are available.
Peter Drew seemed to deduce that marketers have overlooked this sub-domain at https://sites.google.com. There’s a lot of ranking potential fulfilled if you had created a Google site.
First, it’s hosted by the world’s no. 1 search engine. Of course it will rank well. Second, Google sites already have HTTPS implemented, and they will be given preference for ranking. Moreover, if you are designing a site for a local business, it will easily crush other independent, non-HTTPS websites.
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The software does the rest to produce the final layout and there you have a Google-based, search-optimized website done up in a matter of minutes.
You can try out Google Site Creator for a $1 trial now. Peter is committing himself to constantly improve the Google Site Creator, so feel free to offer improvement suggestions to him as you use it.