Getting as much traffic as possible is the dream of every single webmaster out there. Different strategies are being employed in order to achieve this goal and one of them is search engine optimization.
It is defined as a manipulation of the online visibility that websites have in the natural or organic results in search engines.
Today, we take a look at the importance that SEO has. It is implemented on different kinds of websites and one of the places where SEO fits perfectly is e-commerce.
In 2017, almost half of the global population (46.8%) accessed the Internet and it is estimated that by 2021 this figure is going to grow to 53.7%. With such a huge crowd online, it is no wonder why companies are doing their best to make sure their products reach as many people as possible.
SEO helps them by ranking their website higher. Higher ranking means more traffic, and more traffic means more visitors who are going to become potential customers.
An article put together by my good friends at SEO Tribunal states that 39% of all global e-commerce traffic came from search, of which 35% was organic and 4% was paid search. Apart from this, there are many other reasons why SEO is important for this kind of websites.
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Probably the biggest reason is that it helps customers find the store. It also helps businesses by promoting them to the top of the search results, and customers have the biggest trust in the websites found on the first page of a search result.
Another reason is that it is cost-effective and gives better results than paid options. SEO is constantly evolving and businesses that keep up the pace can expect to see it working for their advantage.
Most of the online users are conducting searches on smartphones, as the domination of mobile search is greater than ever. Search engines such as Google are following this trend and are asking websites to become mobile-friendly, or they will be out of the search.
In order to find out more about search engine optimization in 2018, take a look at the infographic “72 Stats To Understand SEO In 2018“.
