Most of your clients are leaving so much money on the table when it comes to creating their products and programs and they don’t even know it.
What if YOU could help them to bring in even more money each month…without creating more and more products.
That’s what you can do with CoachGlue’s done-for-you “Evergreen Sales: How To Make Money On Repeat From Your Live Products” planner.
First, go through the planner and implement the action steps in your own business. Take notes of the process and what you learn, what you did differently, and the results.
You get the planner in .doc format so you can tweak it as much as you’d like, including screenshots and adding your stories and brand throughout it.
Then suddenly you have a case study that you can sell along with this planner! People love behind-the-scenes stuff, and you’ll have a solid before/after story for them.
What next?
This planner has 6 steps, so you can create a 6-day challenge using each step as one day’s training.
You can charge people to join your challenge too!
Not only will they get access to the private Facebook group and your daily trainings, but you can give everyone who signs up a copy of this planner!
‘Live’ challenges not your thing?
No worries! Here’s what you can do instead:
1) Record each step of the planner as a video (be sure to include a call-to-action).
2) Pull out all of the exercise worksheets from the planner, and turn them into individual PDFs. Then have a link below each video where people can download the accompanying worksheet.
3) Write your challenge e-mails and load them up to your autoresponder. So as soon as someone signs up for your challenge, they’ll get an e-mail each day with the link to go and watch that day’s video (make sure you monetize each video page, linking to your other courses, programs, resources etc.).
Or just package up all the videos up with the planner and sell it as a mini-course.
There are many ways to use this in your business.
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Step 1: Map Out Your High-Converting “Forever” Funnel
Exercise: Create a mind map of your evergreen sales funnel.
Exercise: Look at your funnel on paper. What pieces do you already have from your ‘live’ launch? What new content will you need to create to fill in the gaps?
Exercise: Create a survey for non-buyers to find out why they didn’t purchase.
Step 2: Automate Your Lead Generation
Exercise: Plan your webinar and how you’ll promote it.
Exercise: Create an irresistible landing page for your free guide or other content instead.
Step 3: Bake Urgency and Scarcity Into Your Sales Page
Exercise: Remove any references to ‘live’ elements from your sales page that aren’t included in the evergreen version of your product. Then think of suitable, evergreen replacement elements that can add value to your main offer.
Exercise: Create limited time offer(s) to add scarcity and urgency.
Step 4: Update and Automate Your E-mail Sequence
Exercise: Check your e-mail metrics. Chart which e-mails performed the best and delete those that performed poorly.
Exercise: Craft any new e-mails needed and edit old e-mails to ensure the information is evergreen.
Exercise: Plan how you can include scarcity and/or urgency in your e-mail sequence, such as a special offer for brand new subscribers.
Step 5: Polish Up Your Promotional Plan
Exercise: Decide how and when you’re going to promote your evergreen product.
Exercise: Use the social posts you already have from your ‘live’ launch. Look at those metrics and repurpose them for your evergreen offer. Pop them into your social media scheduling tool during the time periods you’ve decided to promote your evergreen product.
Step 6: Review, Re-assess and Rebuild (If Necessary)
Exercise: Plan a Funnel Review Day at least once a quarter + put it in your calendar.
Exercise: Review your metrics and plot them in a spreadsheet. Complete this task every quarter on your Funnel Review Day.
Exercise: Tweak the underperforming pieces (if you know what they are) or play with tweaking different elements if you’re not sure.
Your clients will LOVE having this planner they can download or print off. Grab a copy now, and you’ll have it ready for the next time you want something awesome to share.
