Can we talk about e-mail engagement for a minute?
I’m seeing some online entrepreneurs who are stressing over low open rates and threatening to abandon e-mail altogether in favor of social media. Yikes!
I have to tell you, that is NOT the way to go. When it comes to marketing your business, e-mail is still the very best value for your dollar. Social is fun, and maybe even useful for lead generation, but the action happens on e-mail.
So let’s talk about engagement rates then. Maybe your numbers have been better. Maybe your list is growing but your conversions aren’t keeping pace. Maybe you’re wondering why you’re paying for a list of 10,000 when the same 1,500 people are the only ones you seem to reach.
I hear you, and that’s why I’m excited to share Cindy Bidar’s course, “Win Back Your Audience: How to Boost Your Open Rates, Engage Your Subscribers, and Better Automate Your Email List Management“.
“Win Back Your Audience” is a collection of guides and templates and—new just for this offer—video tutorials to help you re-build and re-engage your e-mail subscribers, starting from the moment of opt-in, and continuing right through until a contact unsubscribes. It includes tips and strategies for every phase to help you keep those open rates high, and it’s all laid it all out in an easy-to-follow step-by-step plan:
The Getting Started Guide gives you the foundation you need to build better relationships right from the start, by showing you how you can:
- Get your email out of the dreaded “promotions” tab and into the primary inbox every time.
- Steal a trick from television writers to keep your open and engagement rates high.
- Grab the attention of subscribers who haven’t opened an email in weeks or even months.
- And much more.
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Inside the Email Templates guide, you’ll find a variety of fill-in-the-blank emails you can send to inactive subscribers, each designed to get the click, including:
- The “One-click survey” template: No time for form filling? How about a single click? This e-mail gives readers a chance to share their thoughts quickly, and can give you valuable insight into your audience’s preferences as well as giving you a powerful segmentation tool you can use to deliver the exact right offer at the right time.
- The “Here’s what you’re missing” template: We’re all distracted, and that goes for your email subscribers as well. Give them a recap of what they’ve been missing and they’ll be more likely to open future e-mails.
- The “We want you back” template: You have the resources your audience needs to succeed. Use this email template to send a killer freebie, and get them back on your engaged list quickly.
- The “Free gift for you” template: Use this e-mail template together with the e-mail marketing ninja tactic from the getting started guide and bring back distracted subscribers before they’re gone for good.
In the Automation Guide, you’ll discover:
- How to use tags and goals to know exactly which subscribers are fully engaged, and who is beginning to lose interest.
- How to automate removing inactive subscribers so you never have to do a manual list purge again.
- One clever strategy that can get your e-mails back in the inbox when nothing else has worked.
I know you’ll agree when I say that your e-mail list is your most important asset. Treat them well by giving them exactly what they want and need, create real conversations and interaction, and pay attention to those engagement rates, and your list will reward you with better profits.
“Win Back Your Audience” is the system you need to make that happen. Use coupon code “SAVEHALF” to save 50% on your purchase!