Alice Seba has released a special 4-week e-course package called “Upgrade Your Communication Skills To Get Just About Anything You Want“. It will teach your customers how to upgrade their communication skills so they can get just about anything they want and start achieving their goals. The e-course is also designed as a lead magnet. Everyone gives out a free report for an opt-in, but why not go a step further? This package includes 4 complete reports, checklists and worksheets!
Here’s what’s inside this high-value package:
• 4 Communication Skills Reports: You get 4 illustrated guides (37 pages/12,178 words, .doc) that teach your readers step-by-step how how they can be more successful in life by having better communication with people! Topics include:
1. Active Listening for Better Communication
2. What the Body is Saying: Understanding Non-Verbal Cues
3. Emotions: Don’t Let Them Lead the Conversation
4. Effective Questioning: How to Ask the Right Questions the Right Way
• 4 Worksheets: One to accompany each report so your readers can stay on track while learning how to upgrade their communication skills to get just about anything they want.
• 4 Detailed Checklists: You get 4 checklists (.doc) that will give your readers a summary of what steps to take based on each of the instructional reports.
• 4 Course Delivery E-Mails: Add these e-mails to your autoresponder and deliver the course materials over 4 lessons. She has made it super easy!
• 4 Professionally-Designed E-Cover Sets: .JPG and .PSD with flat cover and 4 x 3D versions to go with each report to help your opt-ins stand out.
• 1 Lead-Generating Opt-in Page: To help you grow your list with this content, she included the opt-in copy and the WordPress-ready code for you. She even hosts the images for you.
Here are a few ideas for using the content:
• Use it as a high-target lead magnet to grow your list. If you’re looking to teach your readers how to become a published author, you’ve got everything you need here. This e-course will take them through the steps they need to write their book and get published.
• Turn it into a paid product. There’s a ton of great content here, plus you get the worksheets and checklists to help your customers take action right away. Easily charge admission for this high value, action-oriented content.
• Break it up into blog posts or other bite-sized content. You’ve got a ton of fodder here for several informative blog post series. You can use the checklists and worksheets as opt-in offers or high-value free downloads.
• Add it as a “starter kit” in your membership site. Have a membership site and want to bump up the content value? Add this content as a “starter kit” for your newbie members and they’ll immediately see the value of their membership.
Some tips on how to build traffic to get those subscribers:
1. Share it on social media.
2. Get your affiliates to promote it, using their affiliate link.
3. Set up a retargeting ad campaign on Facebook, so you can get people who visited your site before to opt-in.
4. Find new audiences with more ad campaigns using Facebook, YouTube or Google ads.
5. Make a quick video to promote your course on YouTube and send them to your opt-in page.
6. Ask your subscribers and followers to share it. You can even provide an incentive for them to do so.
7. Partner with other publishers and swap opt-in promos.
8. Write guest blog posts on other relevant blogs and invite blog readers to sign up for your awesome freebie.
9. Provide useful commentary on blogs and news sites. Include a link to your opt-in page in the appropriate space. Don’t link to your site in the body of your comment.
10. Distribute press releases online and to other online and offline media.
11. Have a sweepstakes or giveaway on your site with a cool prize. Encourage entrants to claim their free gift and subscribe to your mailing list.
12. Get interviewed on websites, podcasts, etc. Get out there and get known!