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Anyone *can* create a podcast really.
At its most basic, all you need is a mic, some audio, a guest—or not!—and the time/energy/money to pay someone to get it up on all the right channels.
But that doesn’t mean that everyone knows how to create a podcast that FULFILLS their soul and FILLS their bank account.
Because let’s just say it: When you’re a soul-driven business owner, a podcast is so much more.
It’s both a “marketing channel” and a vehicle for human connection that feels deeply satisfying on a soul level, connects with ideal clients (and not just any random person on the Internet) and—of course—actually puts money in your pocket.
So if you know it’s time to create a powerful podcast that connects with clients on a soul level and converts them into paying customers, you’ll LOVE Melissa Ingold’s “Heart-To-Heart Podcasting” project kit!
Here’s a breakdown of this project kit:
1) Step-By-Step Marketing Plan
You can give this plan to your virtual assistant and she can follow the steps to help you in your business. You can edit and tweak this document with additional information your team may need, or you can even remove anything that doesn’t apply to your business.
You can even record a training video covering each of the steps in this plan that walks your VA through exactly what you need her to do to help you with this project.
2) Podcast Project Plan Template – Use this template to plan your project with confidence.
3) Podcast Workflow Template – Use this template to create a custom workflow you can use on every podcast episode.
4) Podcasting Guest Invite Template – Use these templates to invite guests to your podcast and to send follow-up e-mails to those invitees.
5) Podcasting Interview Template – Use this template to outline your podcast episodes.
6) Podcasting Show Notes Template – Use this template to outline and draft engaging show notes copy.
7) Podcasting Sponsorship Template – Use this template to write compelling e-mail to acquire sponsorships for your podcast.
8) Affiliate Promotion Playbook – This guide is your playbook for consistently making the most of affiliate opportunities through your podcast.
9) E-Mail Pitch Template – Use this template to write powerful (and short) pitches designed to grab the right potential guest or host’s attention.
10) E-Mail Pitch Templates Inviting Guest To Share – Use this template to simplify informing your guest that your podcast episode is up and ready for her to share.
11) Giveaway Mindmap – Use this mindmap to brainstorm your best podcast giveaways. Let’s start with an overview of what you can offer.
12) Ideal Listener Avatar – Use this template to define your ideal listener.
13) Launch Plan Blueprint – Use this blueprint as a handy reference card and blueprint for your podcast launch.
14) Patreon Setup Worksheet – Use this worksheet to set up an exclusive patrons-only RSS podcast feed on Patreon.
15) Podcast Ad Strategy Worksheet – Use this worksheet as an aid to developing a solid advertising strategy to grow your podcast.
16) Podcast Logistics Template – Use this template to gain insight into the logistics of producing a podcast and how they affect the choice of your podcast format.
17) Podcast Monthly Analysis Tracking Sheet – Use this spreadsheet to track the results of each of your podcast episodes so that you can see what your most popular topics are.
18) Show Overview Template – Use this template as a reminder to making sure your podcast episodes are always consistent, well-planned and competently executed, maximizing every opportunity for promotion and pleasing listeners.
19) Show Production Template – Use this template to create an overview of your podcast show that will attract and convert qualified listeners.
20) How to Write A Review Template – Use this template as a guide to creating your own custom tutorial for listeners, telling them the easiest way to leave your podcast a review.
21) Podcast Tools Checklist – Use this checklist to ensure you have all the essential podcasting tools you need.
22) Show Submission Checklist – Use this checklist to ensure you have followed all the necessary steps for submitting your podcast to platforms and directories.
23) Show Submission Guidelines Checklist – Use this checklist to ensure you don’t miss any important common submission requirements, but always check specific platform guidelines.
24) Episode Checklist With Guest – Use this checklist checklist to ensure you create the most dynamic interview—one that pleases both your audience and your podcast guest.
25) Episode Checklist Without Guest – Use this checklist checklist to ensure each episode is consistent, dynamic, and professional.
26) Podcast Team Checklist – Use this checklist to set up a highly effective podcast team.
27) Launch Day Checklist – Use this checklist to ensure you are ready for a flawless podcast launch.
28) New And Noteworthy Checklist – Use this checklist to ensure you give yourself the best chance to make the New and Noteworthy listings.