According to top copywriters Mark Ford and Will Newman, you can make your writing more persuasive when you follow these 3 simple steps:
1. Begin with an emotionally compelling idea…one that simultaneously feels both correct and insightful.
2. Express it clearly…if the reader cannot understand your idea, he won’t believe it.
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This formula is so powerful and accurate, I believe virtually all A-level copy follows it.
Source: “Persuasion: The Subtle Art of Getting What You Want”, AWAI, 2014