My experience is that experienced direct marketers simply know more about marketing than younger marketers, especially those focusing on social media. And according to Brian Kurtz, Executive VP of Boardroom, the reason why is: money.
“Paying for marketing makes better marketers, because consequences are great teachers,” Brian explains. “It’s great that some forms of digital marketing, like e-mail and social, have costs so intangible they don’t appear on the balance sheet.
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Source: Today@TargetMarketing.com